Month: September 2017

TORONTO BRAND MANAGEMENT: UNDERSTANDING THE INSTAGRAM ALGORITHM (OR TRYING TO)

There’s a new social media player in town by the name of “Instagram algorithm” and it’s being a total pest because there is next to no information available about it. All we really know is that this update is affecting the day-to-day operations of the platform by lowering impressions and making organic growth trickier than it used to be.

In an effort to try and gain some insights into this algorithm, I spent last week conducting a little experiment. Today I’d like to share what I learned with you, in hopes that it helps you navigate the next steps for your business. (more…)


TORONTO BRAND MANAGER: 6 MYTHS ABOUT BEING YOUR OWN BOSS THAT ARE HOLDING YOU BACK

So you’d like to be your own boss. Terrific! It’s a very empowering position to create for your life. However, I’ve noticed a worrying trend over the past few months, where the dream of being your own boss is being sold through a bunch of cliches and generally wishy-washy advice. Today, if you’ll humour me, I’d like to get a few things off my chest and chat a bit about 5 Being Your Own Boss Myths that are holding you back or stopping you from even trying. (more…)

AFFORDABLE TORONTO WEDDING PHOTOGRAPHER: OSSINGTON STREET WEDDING PHOTOGRAPHY

When you’re invited to capture the wedding of a creative and energetic couple, you don’t say no! This beautiful day was filled with lots of laughter (isn’t the bride’s smile incredible?), happy tears, heart-warming vows, tremendous food and boisterous dancing as the night arrived. Oh, and let’s not forget some super Instagrammable moments. Here’s a sneak peek of this Toronto Island celebration if you’re interested. (more…)

AFFORDABLE TORONTO WEDDING PHOTOGRAPHER: DARLING TRASH THE DRESS SESSION

I’ve always thought it a great shame that so much time, energy and expense goes into finding the ideal dress for a wedding day, only to have it locked up in a closet for the rest of its life once the cake is cut. So when this lovely couple reached out to me wanting to do something creative with their wedding dress, I leapt at the opportunity! They wanted bright, bubbly and fun so we put our heads together and came up with this colourful concept. (more…)

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