There’s a new social media player in town by the name of “Instagram algorithm” and it’s being a total pest because there is next to no information available about it. All we really know is that this update is affecting the day-to-day operations of the platform by lowering impressions and making organic growth trickier than it used to be.
In an effort to try and gain some insights into this algorithm, I spent last week conducting a little experiment. Today I’d like to share what I learned with you, in hopes that it helps you navigate the next steps for your business. (more…)
So you’d like to be your own boss. Terrific! It’s a very empowering position to create for your life. However, I’ve noticed a worrying trend over the past few months, where the dream of being your own boss is being sold through a bunch of cliches and generally wishy-washy advice. Today, if you’ll humour me, I’d like to get a few things off my chest and chat a bit about 5 Being Your Own Boss Myths that are holding you back or stopping you from even trying. (more…)
I remember bringing my business license home like it was yesterday. I poured myself a cup of tea and I sat down at my breakfast bar while the piece of paper that declared I was going to attempt to be my own boss trembled in my hand. Running a business seemed out of reach, mysterious and other worldly. I remember wondering, desperately, how others made it work? What were their secrets? Today, if you’re interested, I would like to share five of my personal secrets for running my business. (more…)
You created a business. You nurtured it. You watched it grow, but then something shifts. You realize, with a pit of dread forming in your stomach, that the brand you worked so tirelessly on no longer suits you and you’re left grappling the question, “How on earth can I rebrand without losing what I’ve already built?”
Rebranding can be an intimidating process, but it can also be a healthy development for a growing business on its way to new levels of success. However, there are a few things that I would recommend keeping in mind to help make your rebrand as effective and efficient as possible. (more…)
I have this trick that I would like to share with you for boosting productivity and making any work day far more accomplished. It is the easiest thing in the world to master and a ritual that is an essential part of my day-to-day. My trick is…. (more…)
Running and relying on your own business is exciting, but also petrifying, which is why today I would like to take a moment and share 21 things that I wish I had known before starting my own business many moons ago. In other words, this is a list of things that I wish my younger self had been told. So here it goes! (more…)
Welcome to the new and improved LLB Creative, which from now on will be known as Gooseberry Studios. Moving forward, the fresh bright and bubbly banner, Gooseberry Studios, will be home to my photography studio, my fine art print shop, my branding services and my lifestyle blog.
This rebrand may come as a surprise to you, because it came as a surprise to me. About a week ago, my websites were hacked and I lost all sorts of content which placed me in a rather pitiful position. But I made a decision… (more…)
If there is one piece of advice that I cannot stress enough to budding and established entrepreneurs alike it’s this: write a business plan. Even if you aren’t actively looking for investors, a business plan is a fantastic exercise to help you understand your company inside and out, as well as its position in the marketplace. (more…)
The tantalizing sense of possibility that lies in the fresh year ahead is intoxicating and it’s easy to get swept away by that warm and fuzzy feeling when setting your goals.
Creating goals that are attainable is something of an art form in and of itself, and while there is no right or wrong way to go about this, here are some tips that I’ve gleaned from my years running my own business that I hope will help you to achieve yours. (more…)
There is a buzzword floating around at the moment on throw pillows, coffee mugs, notebooks and tote bags, and that word is ‘hustle.’ However, being told to simply ‘hustle’ as a piece of advice for success can be overwhelming. So today I would like to offer a few personal tips to help answer the burning question, “How exactly do I hustle to help my business succeed?” (more…)
One of the most important aspects of running a successful small business is bringing in clients, but doing so can be a tricky matter. Here are a few ways to go about finding (and securing) those elusive customers.
HOW TO FIND CLIENTS TIP #1: ADVERTISE MINDFULLY
Perhaps the most obvious strategy is to advertise. In the most basic of terms, getting your business in front of more eyeballs increases your likelihood of selling and there are dozens of ways to go about advertising. You can invest in sponsorship opportunities, print ads, web ads, online giveaways or tradeshows (to name a few) in an effort to connect on and off line with your potential market. (more…)