BUSINESS & CAREER


WELCOME TO GOOSEBERRY STUDIOS: WHY I REBRANDED MY BUSINESS

Welcome to the new and improved LLB Creative, which from now on will be known as Gooseberry Studios. Moving forward, the fresh bright and bubbly banner, Gooseberry Studios, will be home to my photography studio, my fine art print shop, my branding services and my lifestyle blog.

This rebrand may come as a surprise to you, because it came as a surprise to me. About a week ago, my websites were hacked and I lost all sorts of content which placed me in a rather pitiful position. But I made a decision… (more…)

TORONTO FASHION BLOGGER: HOW TO SET (AND ACHIEVE) GOALS

toronto fashion blogger

The tantalizing sense of possibility that lies in the fresh year ahead is intoxicating and it’s easy to get swept away by that warm and fuzzy feeling when setting your goals.

Creating goals that are attainable is something of an art form in and of itself, and while there is no right or wrong way to go about this, here are some tips that I’ve gleaned from my years running my own business that I hope will help you to achieve yours. (more…)

SMALL BUSINESS ADVICE: 6 SIMPLE WAYS TO HUSTLE TO SUCCESS

toronto branding photographerThere is a buzzword floating around at the moment on throw pillows, coffee mugs, notebooks and tote bags, and that word is ‘hustle.’ However, being told to simply ‘hustle’ as a piece of advice for success can be overwhelming. So today I would like to offer a few personal tips to help answer the burning question, “How exactly do I hustle to help my business succeed?” (more…)

SMALL BUSINESS ADVICE: HOW TO FIND CLIENTS

toronto wedding photographer

One of the most important aspects of running a successful small business is bringing in clients, but doing so can be a tricky matter. Here are a few ways to go about finding (and securing) those elusive customers.

HOW TO FIND CLIENTS TIP #1:  ADVERTISE MINDFULLY
Perhaps the most obvious strategy is to advertise. In the most basic of terms, getting your business in front of more eyeballs increases your likelihood of selling and there are dozens of ways to go about advertising. You can invest in sponsorship opportunities, print ads, web ads, online giveaways or tradeshows (to name a few) in an effort to connect on and off line with your potential market. (more…)

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