FASHION

TORONTO FASHION PHOTOGRAPHER: COUPLE’S PORTRAITS IN AN ICECREAM SHOP

Why do we only get our photos taken with our significant other when we get engaged or married? What about capturing all of those wonderful everyday moments that make up our actual lives with another person? I always imagine couples looking back on portraits of themselves together in their youth when they’re retired — imagine that magical feeling that you’d get! So when the lovely Jem Castor asked if her fella could tag along on a fashion shoot, I was more than happy to run with the concept! I took them to the most darling cosy icecream parlour in downtown Toronto. They split a milkshake, sipped rich espressos and cuddled up together for a truly dreamy couple’s portrait session. Take a peek here!
(more…)


TORONTO FASHION PHOTOGRAPHER: DOWN-TO-EARTH TORONTO STREETSTYLE

You know what I love most about fashion photography? More than the clothes and the creative process, more than the various tones that fashion photography can be captured in and the opportunity to play with light and shadow, I love the idea that the women I photograph will one day, perhaps in their retirement surrounded by great grandkids with a million laugh lines crinkling around their eyes, look back on these images and think, “Wow. I was a total babe!”

There is a saying that youth is wasted on the young, which has only started to resonate with me as I prepare to exit my twenties. As women we spend too much of our youth deeply criticizing our bodies. Our looks are somehow paramount, even to ourselves, and we waste hours putting on makeup, deciding what to wear, and after all that effort still not being satisfied with what we see in the mirror. Fashion photography, however, has the power to capture a woman at her most confident and creative. That is something truly precious. (more…)

TORONTO FASHION PHOTOGRAPHER: ALL THE GREY MATTERS IN FASHION

Fashion is everywhere in this city and being a Toronto fashion photographer is one of the aspects of my business that I love the most. No two fashion shoots are the same. The creativity in the clothes, the people, the photography side of a shoot, the city itself is all so gorgeous that I always come away from a shoot feeling invigorated and freshly inspired. This shoot features the lovely Style Me Marina, a talented Toronto fashion blogger who has impeccable style and a flair for putting together outfits that truly stand out. (more…)

TORONTO BRAND PHOTOGRAPHER: SETTING TRENDS WITH DIXIE OUTLET MALL

You know what’s great? Finding an excellent deal or sale when you’re in need of a little retail therapy (or just for fun!) And do you know where to find exceptional deals of beloved brands such as Levi’s, Suzy Shier, Guess, Aldo Shoes and Nine West? Dixie Outlet Mall in Mississauga! It has been such fun shooting for this mall and discovering all sorts of amazing clothes, accessories and products at killer prices — like 30%, 50% and even 70% off! If you have a moment, pay this wondrous place a visit. You won’t regret it! (more…)

TORONTO BRANDING PHOTOGRAPHER: WEDDING DRESS LOOKBOOK

There are some photography projects that are just a dream come true and being asked to create White Studio Bridal‘s wedding dress lookbook was once such dream! The requested aesthetic was soft, modern, minimalist and dreamy, which is exactly what we cooked up in the studio! It was a gorgeous afternoon of twirling, laughing, dressing in hand-crafted Canadian designed gowns and lusting over the exquisite high end fabrics. Be sure to visit the link above for the complete collection! (more…)

TORONTO FASHION PHOTOGRAPHER: CHIC SPRING PHOTOSHOOT

You wouldn’t guess it to look at this shoot, but this was a freezing day! However, partnering with the warm, energetic personality of popular Toronto Instagrammer, Nafisa’s Closet, made this an exceptionally fun photoshoot! Her website will be launching this fall with all sorts of incredible fashion finds and couture garments! It is always a pleasure creating a shoot that captures various aspects of a client’s personality and this chic spring photoshoot brought together vibrant colours, comfortable clothing and superb styling! (more…)

TORONTO FASHION BLOGGER: THE SECRET TO ENJOYING WINTER

toronto fashion photographerWinter. Oh winter. We meet again. Every year I swear that we’re finally going to become friends, but inevitably I end up under a mountain of blankets whimpering into my fireplace. Well, no more! This year I am resolved to rediscover the extraordinary joys of winter by following these self-imposed guidelines. (more…)

TORONTO FASHION BLOGGER: HOW TO SET (AND ACHIEVE) GOALS

toronto fashion blogger

The tantalizing sense of possibility that lies in the fresh year ahead is intoxicating and it’s easy to get swept away by that warm and fuzzy feeling when setting your goals.

Creating goals that are attainable is something of an art form in and of itself, and while there is no right or wrong way to go about this, here are some tips that I’ve gleaned from my years running my own business that I hope will help you to achieve yours. (more…)

TORONTO FASHION PHOTOGRAPHER: MY FAVOURITE 2016 TORONTO FASHION MOMENTS

toronto fashion photographerIn case you didn’t know it, Toronto is home to an insane amount of fashion talent! From designers, to fashion bloggers, models and boutiques, this is a metropolis that is buzzing with style gurus and inspirational icons. This year I had the tremendous pleasure of working with numerous talented fashionistas and above are a few of my favourite 2016 fashion photography moments. (A lot of what I shot this year is on deck for publication/debut next year, so I am unable to share those right now. But hopefully you enjoy this roundup of fashion captures!) (more…)

TORONTO FASHION PHOTOGRAPHER: TORONTO STREET STYLE CHIC WORK ATTIRE

toronto fashion photographerWorking with Do Well Dress Well was an amazing experience! This fantastic professional blogger not only has an incredible sense of style, but she also offers all sorts of business savvy to help young professionals succeed in the workplace. For this shoot I wanted to create a feeling that was corporate, yet lively, authentic and at the same time a little bit dreamy. The results are colourful and joyful with a little bit of edginess. Hop on over and check out her blog now! (more…)

TORONTO FASHION PHOTOGRAPHER: TORONTO STREET STYLE HOLIDAY SHOOT

toronto fashion photographer

Creating compelling fashion photography concepts for my clients is always a thrill. I love the challenge of cooking up something unique that suits current marketplace trends while also remaining on brand for my client. I love creating a story through images that captures personality and allows a viewer to get lost in a dream at the same time.

When I pitched this holiday street style concept and got the green light to proceed, my heart literally sang! Why? Because the streets are full of magic at this time of year! It was a cold and snowy four hours in Toronto, racing against fading light and bustling holiday shoppers, but we came away with some truly special moments. {Model: Jem Castor} (more…)

TORONTO FASHION PHOTOGRAPHER: TORONTO FASHION BLOGGER READY FOR SUMMER

toronto fashion photographer

toronto fashion photographer

toronto fashion photographer

toronto fashion photographer

toronto fashion photographer

toronto fashion photographerHelping small businesses, up-and-coming brands and bloggers alike bring their creative visions to life is always such an incredible experience. A picture is quite literally worth a thousand words, so creating custom visual branding strategies to emotionally engage with an audience, attract new clients and standout in the marketplace is absolutely one of my favourite things to do! From detailed storyboarding, styling conception to actual execution, putting together a shoot for creative professionals is a blast! This Toronto fashion photography project was amazing!

BOOK YOUR CREATIVE PHOTOSHOOT TODAY!

***

Save

Save

Join the Gooseberry Flock (aka our nifty newsletter) No nonsense business training, tips, awesome resource recommendations and exclusive invites to help you grow your business meaningfully and profitably!