You know what always feels great? Dreaming up a really imaginative photography concept and then making it happen! That’s exactly what Gooseberry Studios got up to a few weeks ago with some talented creatives for a brand new Fashion Editorial Series called TASTE which will be on-going this year. We cooked up a big idea, even bigger hair and a fun vintage-inspired vibe topped off with decadent desserts! Here’s the full editorial if you’re interested: (more…)
It’s not everyday you have to shoot around every kind of weather imaginable, but that is exactly how creating the Santana Canada Boots Winter Lookbook shoot unfolded. We arrived at our location (three and a half hours out of the city) to a downpour of rain, which then turned into sleet, then into freezing rain, then a touch of hail and finally into a full on blizzard. The snow in these final images is real — can you believe it? Frozen fingers, lots of laughter and keeping toasty in our luxury winter footwear made for an unforgettable winter fashion photo shoot! It was like frolicking around inside a snow globe! Here is part of the final collection if you’d like to see:
Fashion photography is true escapism, especially when you work with somebody who is eager and open to direction so we can transform just another streetstyle shoot into something memorably editorial. Fashion photography, much like fashion itself, should be compelling. It should be original. It should be different and drenched with attitude.
These are the things Gooseberry accomplished during this spring Toronto fashion photoshoot punctuated by tulle and buttery Italian leather pumps — and it’s going down in studio history as one of our favourites to date! How exactly did we pull it off? Ah, well, a little mystery never hurt anyone. See the full shoot after the jump! (more…)
Why do we only get our photos taken with our significant other when we get engaged or married? What about capturing all of those wonderful everyday moments that make up our actual lives with another person? I always imagine couples looking back on portraits of themselves together in their youth when they’re retired — imagine that magical feeling that you’d get! So when the lovely Jem Castor asked if her fella could tag along on a fashion shoot, I was more than happy to run with the concept! I took them to the most darling cosy icecream parlour in downtown Toronto. They split a milkshake, sipped rich espressos and cuddled up together for a truly dreamy couple’s portrait session. Take a peek here!
“Slip into something that makes you feel alive. A touch of rouge, a dab of lipstick, a gown that wraps tightly around you in every direction smothering any trace of self doubt or anxiety, at least for a time. Move as if the world were a painting, an exquisite piece of art still trapped within messy creation, its final form forever dictated by where you step and the path you choose.”
Take a peek at the rest of this moody evening Toronto fashion editorial after the link!
This past spring I had the tremendous pleasure of working with the lovely Erica Fox on a fashionable branding project. For our first shoot, we set about capturing creative corporate looks out and about in the city that are suitable for the office, yet bursting with unique personality. We focused on a modern, bold and bright aesthetic and here are some of the results.
You know what I love most about fashion photography? More than the clothes and the creative process, more than the various tones that fashion photography can be captured in and the opportunity to play with light and shadow, I love the idea that the women I photograph will one day, perhaps in their retirement surrounded by great grandkids with a million laugh lines crinkling around their eyes, look back on these images and think, “Wow. I was a total babe!”
There is a saying that youth is wasted on the young, which has only started to resonate with me as I prepare to exit my twenties. As women we spend too much of our youth deeply criticizing our bodies. Our looks are somehow paramount, even to ourselves, and we waste hours putting on makeup, deciding what to wear, and after all that effort still not being satisfied with what we see in the mirror. Fashion photography, however, has the power to capture a woman at her most confident and creative. That is something truly precious. (more…)
Fashion is everywhere in this city and being a Toronto fashion photographer is one of the aspects of my business that I love the most. No two fashion shoots are the same. The creativity in the clothes, the people, the photography side of a shoot, the city itself is all so gorgeous that I always come away from a shoot feeling invigorated and freshly inspired. This shoot features the lovely Style Me Marina, a talented Toronto fashion blogger who has impeccable style and a flair for putting together outfits that truly stand out. (more…)
You know what’s great? Finding an excellent deal or sale when you’re in need of a little retail therapy (or just for fun!) And do you know where to find exceptional deals of beloved brands such as Levi’s, Suzy Shier, Guess, Aldo Shoes and Nine West? Dixie Outlet Mall in Mississauga! It has been such fun shooting for this mall and discovering all sorts of amazing clothes, accessories and products at killer prices — like 30%, 50% and even 70% off! If you have a moment, pay this wondrous place a visit. You won’t regret it! (more…)
Running and relying on your own business is exciting, but also petrifying, which is why today I would like to take a moment and share 21 things that I wish I had known before starting my own business many moons ago. In other words, this is a list of things that I wish my younger self had been told. So here it goes! (more…)
There are some photography projects that are just a dream come true and being asked to create White Studio Bridal‘s wedding dress lookbook was once such dream! The requested aesthetic was soft, modern, minimalist and dreamy, which is exactly what we cooked up in the studio! It was a gorgeous afternoon of twirling, laughing, dressing in hand-crafted Canadian designed gowns and lusting over the exquisite high end fabrics. Be sure to visit the link above for the complete collection! (more…)
You wouldn’t guess it to look at this shoot, but this was a freezing day! However, partnering with the warm, energetic personality of popular Toronto Instagrammer, Nafisa’s Closet, made this an exceptionally fun photoshoot! Her website will be launching this fall with all sorts of incredible fashion finds and couture garments! It is always a pleasure creating a shoot that captures various aspects of a client’s personality and this chic spring photoshoot brought together vibrant colours, comfortable clothing and superb styling! (more…)
There’s a new fashion blogger on the block and her name is Minimal Animal. This fancy lady is all about minimalist fashion, art from the heart and self discovery. Be sure to follow her on Instagram to keep up to date with all of her latest blogging and life adventures! (more…)
Goodness I do love me a fashion photography project, especially when your blogger client (in this case the fabulous Jem Castor Marketing) shows up with an awesome confidence, edgy style and contagious energy! As Jem is the ‘marketer in pink’ we of course had to scope out this gorgeous bright pink brick wall for our shoot. (more…)
Today I would like to share with you a mental shift that I experienced last fall which completely transformed my sedentary lifestyle and lack of passion about fitness. I hope that today’s post may inspire you to pursue a more active lifestyle as well. (more…)
Winter. Oh winter. We meet again. Every year I swear that we’re finally going to become friends, but inevitably I end up under a mountain of blankets whimpering into my fireplace. Well, no more! This year I am resolved to rediscover the extraordinary joys of winter by following these self-imposed guidelines. (more…)
The tantalizing sense of possibility that lies in the fresh year ahead is intoxicating and it’s easy to get swept away by that warm and fuzzy feeling when setting your goals.
Creating goals that are attainable is something of an art form in and of itself, and while there is no right or wrong way to go about this, here are some tips that I’ve gleaned from my years running my own business that I hope will help you to achieve yours. (more…)
In case you didn’t know it, Toronto is home to an insane amount of fashion talent! From designers, to fashion bloggers, models and boutiques, this is a metropolis that is buzzing with style gurus and inspirational icons. This year I had the tremendous pleasure of working with numerous talented fashionistas and above are a few of my favourite 2016 fashion photography moments. (A lot of what I shot this year is on deck for publication/debut next year, so I am unable to share those right now. But hopefully you enjoy this roundup of fashion captures!) (more…)