HOW TO CREATE HEALTHY SOCIAL MEDIA HABITS IN YOUR BUSINESS
Social media can be a wonderful business tool for connecting, building community and generating leads when you invest time into creating healthy social media habits. It’s important to never forget that these apps are PROGRAMMED to be highly addictive too. There is a ton of data out there proving the negative side effects that excessive social media use can have on our mental health — increased anxiety and depression, disrupted sleep, lack of productivity, the list goes on and on.
Therefore, inevitably, as with anything in life, creating healthy social media habits becomes key to maximizing the positive potential of these platforms.
For exampIe: I adore peanut butter chocolate chip cookies and without question the first two cookies always bring me joy. How do I feel after wolfing down an entire tray though? Social media consumption is very similar.
Here are a few tried and true methods I employ in my day to day to build healthy social media habits so I can have my cookies (and eat them too!)
WHERE TO START CREATING HEALTHY SOCIAL MEDIA HABITS TIP #1:
SET A TIME TO POST AND ENGAGE
Whether using a scheduling app like Planoly or running your social media channels manually, set a definitive time to post and engage. Think of it this way — you most likely schedule meetings in your business, yes? And phone calls and appointments. Why? So that you aren’t swept away by unexpected activities. In other words, you schedule so you can get everything done and boost productivity.
Social media scheduling is no different. Set aside two 30 minutes ‘meetings’ in your day to post to your various channels and engage with your audience. Try a morning and afternoon time slot so that you can check in with your followers and offer value to your channel. Then leave the social media alone — it’ll be there in the morning when it’s time to log in again.
HOW TO CREATE HEALTHY SOCIAL MEDIA HABITS TIP #2:
MOVE APPS FROM YOUR PHONE’S HOME SCREEN
I noticed that whenever I was bored or paused to think, my default action became grabbing my phone and tapping the Instagram button on the home screen. The result? A lot of precious time sunk into mindless scrolling. So I removed all my social media apps from my phone’s home screen and put them on the third screen of apps.
This meant that whenever I reached for my phone out of habit, by the time I had swipe, swipe, swiped to get to the Instagram app I was craving, I had given myself that moment of reflection to ask, “Wait… do I really want to look at Instagram or am I just doing this out of an addictive habit?” Removing the instant gratification of the app’s access meant I was less likely to get stuck browsing without purpose.
HOW TO CREATE HEALTHY SOCIAL MEDIA HABITS TIP #3:
CREATE A CONTENT CALENDAR
Knowing what you’re going to post and when is a massive time saver when it comes to using social media for your business productively and effectively, so spend the time creating a content calendar. This will bring you the freedom to post confidently and to spend less time on social media channels trying to figure out your next move. Brand strategy guys, it’s the essential ingredient for social media magic and managing your stress levels.
HOW TO CREATE HEALTHY SOCIAL MEDIA HABITS TIP #4:
TURN OFF NOTIFICATIONS
So you aren’t dropping everything to dive for your phone every time it dings — turn off those notifications. Doing so will over time help you to forget about Instagram and Twitter when you aren’t actively on them.
HOW TO MAINTAIN CREATING HEALTHY SOCIAL MEDIA HABITS TIP #5:
REFINE YOUR FOLLOW LIST
It’s incredible how many of us end up following accounts that bring us down for whatever reason. If you notice other people’s content having a negative effect on you, unfollow them at once. Perhaps a travel account you love also always leaves you feeling down because your budget doesn’t allow for such trips. Perhaps an account all about sweet treats is triggering sugar cravings when you’re trying to eat healthier, resulting in midnight fridge raids.
Accounts that bring us down often aren’t about the specific account at all, but rather our reaction to it. Do yourself a favour — make your social channels a happy, inspiring place for you when you do spend time there by refining your follow list.
I adore peanut butter chocolate chip cookies and without question the first two cookies always bring me joy. How do I feel after wolfing down an entire tray though? Social media consumption is very similar. #digitaldetox Click To Tweet
TO SUM UP
A full on digital detox isn’t necessarily the way to go in this online business age that we live in, but using social media channels with healthier, less obsessive habits can allow you to have the best of both the digital and real world.