BRAND STRATEGY

Our Toronto Brand Strategy team believes that branding is about painting an energy, an emotional intelligence and a mood to connect meaningfully with those who you want to help. A brand is something that is alive, it’s own unique identity and artistic presence that stands in the world beyond its technical specs on paper. It needs to communicate memorably, it needs to be fueled by language and strategy that serves as a signature, it needs an aesthetic all its own, and it needs to move and breathe by its own internally defined compass.

Everything in your brand’s ecosystem needs to intertwine into an experience that operates from a place that is loyal to your larger vision vs the cookie-cutter assumptions of others. Gooseberry is here to build and help you run your brand strategy from the inside out. We’ll create the language, the identity, the strategy, the photography, the content and more for you to hit the ground running!

{Brand Build $5000 + HST | Brand Strategy $3000 / month (3 month minimum)}

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MORE DETAILED OVERVIEW

We are bold and artful trend-breakers who build vibrant, lively and genuine brands that dare to stand out.
Forge an emotional connection that your clients will love and make your dream job come true with our Toronto brand strategy team.
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“When it came to branding my own studio’s identity I wanted a concept that balanced elegance with the messy wild nature that is so often intimately linked to the creative process. The design was weaved around themes of playful imagination, mature elegance and a brave exploration of punchy colour. The result is a brand identity that encapsulates our belief in custom over cookie cutter, in presence over perfection and in bold and artful action over playing it safe and following trends.”
Laura B., GOOSEBERRY STUDIOS

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”
Dr. Newell ND | CONNECTED Health & Skin

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”
CLIENT

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”
CLIENT

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”
CLIENT

“I generally didn’t have a great experience with the previous companies/people I’ve worked with. No one could really distill what it was that I was trying to do. Then I worked with Gooseberry, which was really great! The process was detailed and I felt that Laura really took the efforts to understand what I was trying to do and where I was coming from. She kept me focused on building the brand identity and was always patient in answering any questions that I had. She helped me make the brand come alive!

I now understand that my brand has a personality and voice of its own; that it has a direction it needs to be steered towards. It has an image that needs to be consistent and that image involves not only the visual aspects, but also the content, the way it’s written, and how it makes the customers feel. Gooseberry’s smooth process will take you from just a concept and breathe life into it, turning it into a fully formed identity.”

Ellen Wong | THE JOY AVENUE

GET IN TOUCH ABOUT YOUR PROJECT