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TORONTO BRANDING PHOTOGRAPHY STUDIO: A CLASSY SIMPLE SHOOT

One of the guiding principles here at Gooseberry is to capture what’s in your heart, the real you, a genuine moment to which were are witness. It’s not about putting on heirs and graces, it’s not about being who you think you should be, it’s about rawness and the beauty that exists within that rawness. This principle was weaved throughout every aspect of The Classy Simple Life’s Personal Branding Shoot. We created a timeless aesthetic that was filled with light, laughter and longevity. Click through to see all the gorgeous results! (more…)

TORONTO BRANDING PHOTOGRAPHY: VIBRANT FOOD PHOTOGRAPHY

You know what makes us really out of our minds happy here at Gooseberry? A truly yummy project. Sometimes that ‘yummy’ factor is metaphoric, other times it is quite literal like this vibrant food photography branding shoot for Jaclyn Casiero Nutrition. Plating, styling, shooting (and then eating) — oh my, what a fantastic day this was! Our goal with this shoot was to create elevated down-to-earth food moments to inspire at-home cooks to thrive in and explore their kitchens. Have a little click through for more of the tasty results!
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TORONTO 2018 HOLIDAY MINI SESSIONS: CHRISTMAS MINI SESSIONS FOR THE WHOLE FAMILY

What can I say? It’s the most wonderful time of the year again! Gooseberry’s Annual Holiday Mini Sessions are back and as sparkly as ever! We can’t wait to capture some festive magic for you and your family! Complete details below!

INCLUDES

– a pre-shoot consultation by phone or email
– 30 minutes of shoot time
– 15 final hi-res retouched images
— a private online gallery

WHEN
Saturday December 1st 2018 | 10AM – 4:30PM | Gooseberry Studios, Toronto

COST
$150 (+hst)

This year’s set will house a magical Christmas tree forest scene — trees of all shapes and sizes with sparkle and style! Plus lots of fun chic holiday props! Dress up in your holiday best or get casual and cosy in your cute pjs!

BOOK YOUR HOLIDAY MINI SESSION TODAY!

Gooseberry will be in touch within 24 hours of when you book online to schedule your phone consultation and time slot!

{Due to this being a discounted, limited-space only photo event, refunds will not be issued.}

TORONTO FASHION PHOTOGRAPHER: “AS YOU WERE” | NO MAKEUP SHOOT 02 | SHAUNDELLA

We’re delighted to unveil As You Were Shoot #2! As You Were is an on-going fine art portraiture series of real women designed to explore natural faces and beauty in a fashion forward style. Each portrait is designed with an elevated wardrobe and stunning editorial location, as any high-end photoshoot would be – the only difference is that each photo subject does not wear any makeup at all.

The goal of the series is to celebrate a new female narrative, one that recognizes a woman’s presence rooted in a foundation of confidence, inner strength and defiance of expectation.

In partnership with Gotham + Grace, it’s our hope that As You Were will inspire an acceptance and celebration of self among women from all walks of life.
MEET SHAUNDELLA

Each As You Were photoshoot will feature a woman who feels like exploring and celebrating her natural face. Our second volunteer is Shaundella whose portraits reflect a young woman who is calm, empathetic and courageous.
{DISCLAIMER: We want to be very clear: this is not a campaign against makeup or against women who genuinely love makeup. The purpose of this photo series is to challenge the societal belief that we need makeup. We’re not saying “never wear makeup.” We’re saying that we can still be professional, put together and gorgeous without anything on our natural faces, if we so choose.}

TORONTO FALL FASHION MINI SESSIONS: STREETSTYLE MINI SESSIONS TO STRUT YOUR STUFF

Calling all bloggers, fashionistas and style gurus! Gooseberry is delighted to be hosting its first ever Toronto Fall Fashion Mini Sessions! These minis promise enough time to capture two looks and lots of beautiful editorial images that you can then use on your website, Insta channels and all of that good stuff!

Taking place this October, these mini sessions are a great way to prep your holiday content in a polished, chic and high end manner to really wow your readers, fans and potential future advertisers! Limited space on so book your fashion mini session today! Complete details below!
DATE
Tuesday September 25th, 2018  |  3PM – 8PM  |  Downtown Toronto (location TBD)

{RAINDATE}
Wednesday September 26th 2018  |  3PM – 8PM  |  Downtown Toronto

COST:
$150 (+HST)

INCLUDES:
– a pre-shoot consultation
– 30 minutes of shoot time
– suitable for up to 2 looks
– suitable for up to 2 people
– 15 final hi-res retouched images
– a private online gallery

BOOK YOUR MINI FALL FASHION SHOOT TODAY!

TORONTO BRANDING PHOTOGRAPHER: LIKE A BOSS WHO MEANS BUSINESS

We love women who mean business. Women who are driven, women who are not afraid to chase down their dreams, women who not only understand what hard work means, but who thrive upon it! So whenever a business woman visits our studio in search of powerful, vibrant, energetic branding photography that showcases them as the true boss they are, we are full swoon! Check out this amazing and luxurious personal branding shoot — were we in Miami or Toronto? We’ll never tell! (more…)

TORONTO FALL MINI SESSIONS: 2018 FALL FAMILY AND PET MINI SESSIONS ARE BACK

It’s that time of year again! Gooseberry’s Annual Toronto Fall Mini Sessions are back and with more dates than ever! Bring your family, your loved ones and even your beloved dog out for fun in the beautiful fall colours!

DATES:
Saturday October 13th  |  10AM – 3PM  |  High Park, Toronto
Sunday October 14th   |  10AM – 3PM  |  High Park, Toronto

{RAINDATES}
October 27th and 28th

COST:
$150 (+HST)

INCLUDES:
– a pre-shoot consultation
– 30 minutes of shoot time
– suitable for up to 4 people and one dog
– additional $25 per person/pet
– 15 final hi-res retouched images
– a private online gallery

BOOK YOUR FALL MINI SESSION TODAY!

 

TORONTO BRANDING PHOTOGRAPHER: DESIGNER’S LIFESTYLE BRANDING SHOOT

The key to an amazing branding photoshoot is feeling comfortable. Standing in front of a camera isn’t an easy thing for most of us and it’s completely natural for nerves to creep in. Choosing the ideal location for a branding photoshoot is therefore essential. For this chic, dog-loving boss babe we shot in her beautifully sun-soaked studio, the place where all the magic happens for her incredible dog fashion designs. The results? Well, have a look for yourself! (more…)

TORONTO BRANDING PHOTOGRAPHY: WORDS, WIT AND WISDOM FROM A SEASONED SCREENWRITER

It is with great pleasure that we introduce to you today a wonderful new brand that we built for seasoned Toronto screenwriter and director, Nik Benn! This impressive gentleman sold his first tv show in 2017 (before he was 30-years-old we might add), has served as a judge in an esteemed national screenwriting competition and has his brain involved in countless script and film projects coming to life across the city.

Needless to say it was time to showcase all of this raw talent within his own personal brand and website. The scope of this project included logo development, brand identity, branding photoshoot and website creation — all of which Gooseberry put together with painstaking attention to detail. Here are the results if you’re interested! (more…)

TORONTO BRANDING PHOTOGRAPHER: FINE ART EDITORIAL BRANDING BOSS BABE SHOOT

Here at Gooseberry Studios we believe in breaking the mold, over and over and over again. There’s no point in doing what everyone else is doing in your brand and we work tirelessly with our clients to develop brand identities that standout in the marketplace. So when it came time to shoot this gorgeous powerhouse of a boss babe, we had to cook up something ultra extra, editorial and unique. The answer? Flowers, flowers, everywhere and a contagious energy that bursts through the camera. (more…)

TORONTO BRANDING PHOTOGRAPHER: COFFEE, JUMPSUITS AND PERSONAL BRANDING

Personal branding is — guess — personal! As such, your branding photographs should flawlessly represent you! For this Toronto branding photoshoot we kept an easy, breezy vibe to convey a warm, friendly and supportive brand. Coffee and jumpsuits on a beautiful spring day — that’s all we needed to create some memorable moments for this unique boss babe. (more…)

TORONTO FASHION PHOTOGRAPHER: “AS YOU WERE” | NO MAKEUP SHOOT 01 | COURTNEY

Would you ever think that a 13-year-old girl looked terrible because she wasn’t wearing eye-shadow and lipstick to school? Would you ever think of an 82-year-old woman as ugly because she has wrinkles and doesn’t wear foundation? Of course not, because we universally recognize natural beauty in children and seniors.

So ladies, why are we devastatingly critical of ourselves during those in between ages? Aka – the majority of our lives?

This heavy question has been peculating through my thoughts for several months now. Why do women (in general) feel like we need makeup for any sort of public occasion when a man can throw on a nice outfit and be good to go?

We all begin our journey in this world with the same fresh faced approach to life, yet somewhere along the way half of us feel the pressure to cover up (or accentuate) with makeup. What would we look like if we decided to refute that expectation and instead show up as we were?

This is the concept for Gooseberry and Gotham + Grace’s latest partnership, a new on-going photo series called As You Were. The campaign is an effort to show women a stylish, organic and confident way to embrace their face exactly as it is. (more…)

TORONTO BRANDING PHOTOGRAPHER: GOOSEBERRY STUDIO’S 5 YEAR ANNIVERSARY

Five years ago I was on a subway headed home, trying desperately to keep my composure as I moved further and further away from the job I then considered my dream. I arrived at my apartment and took my dog to the park where, at last alone, I broke down and sobbed on a somber picnic table, a swirl of panic, disappointment and shame ricocheting through my thoughts. I had been laid off that morning and my career was suddenly an all-consuming black hole of doubt.

Faced with the decision to move cities and rebuild (again) or take a stand and try to avoid having to ever work for another corporation, I decided to open a teeny photography studio, then called LLB Creative. And I was terrified.

At the time, being your own boss wasn’t trendy. At the time, people didn’t understand what I was trying to do. At the time I felt a deep embarrassment for not being a part of the corporate career path that I had studied and trained so hard to be a part of. I faced a constant onslaught of questions: “How are you possibly going to make enough money?” “80% of all start ups fail you know.” “Photography is more of a hobby though, right? Nobody really makes it work professionally.” Needless to say, for a long time I was drowning in a sea of doubt.

What a difference between then and now. Now, half a decade later, after more work than I can possibly describe, that photography studio is called Gooseberry. It is a joyful, bustling place with lively commercial projects, an on-going agenda dedicated to exploring creativity, three full-time divisions (photography, branding and an art print shop) and daily adventures of all shapes and sizes.

I cannot believe that year five is here and because I’m an introspective sort of person, who loves to document life’s various milestones, I thought it would be fun to put some of my biggest business lessons learned through experience down on paper. So here goes, in no particular order: (more…)

TORONTO COMMERCIAL PHOTOGRAPHER: TASTE 3 EDITORIAL FASHION SERIES | “BIG HAIR, DONUT CARE”

It’s time for another installment of our editorial fashion series called TASTE! This edition, “Big Hair, Donut Care” is all about capturing that glorious ‘I-don’t-care-what-anyone-thinks’ feeling that so often accompanies the morning after a big night out with even bigger hair. The team and I are back at it again! Here’s the whole editorial series if you’re interested: (more…)

TORONTO BRANDING PHOTOGRAPHER: A FRESH FLORAL INSPIRED REBRAND FOR SPRING

Bright natural colours, a love of nature and an affinity for flowers — this personal branding shoot had all of our favourite elements! It’s amazing how shooting in nature can soothe the soul. Stress evaporates, a calmness settles over the shoot and all you can see is the beauty that Mother Nature has so kindly provided as a backdrop. Here’s more from this shoot if you’re interested. (more…)