A boutique fashion photography and branding studio. Adorable print shop too.
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Branding, branding everywhere, but what on earth does it mean? In recent years, the term “branding” has reached buzz-word level status. Its mainstream rise in popularity, however, has also brought forth countless branding myths and flat out lies, which drastically get in the way of running a winning brand.
We’re going to tackle the most common branding myths we see touted time and time again to help you understand what matters most when it comes to building a brand that stands out and performs strategically. (more…)
People tend to shop with their eyes first, which means that your brand needs compelling product photography and dynamic product images. Gooseberry’s beautiful, creative product photography in Toronto draws a potential customer in and connects them emotionally to your product by telling a brand story.
That’s exactly what we set to work to do for this gorgeous line of luxury ethically-made pet carriers. And what an adorable shoot it was. Keep reading for the full product branding photography results, if you’re interested. (more…)
Here at Gooseberry we love rich colour and even richer textures, which is why this Toronto spring fashion photography lookbook shoot was a dream come true! Lavish faux fur coats, accessories doused in extra dazzle and some moody moods to boot! Keep reading for highlights from the whole shoot if you’re interested! (more…)
In The Dark Knight Rises, Bruce Wayne (Batman) is thrown into a prison deemed impossible to escape. His back is broken, he’s immobilized and left to watch his beloved city of Gotham get destroyed (bear with me, I have a point, I swear).
Little by little, Wayne’s back heals and he starts exercising aggressively to regain his strength. One of his fellow prisoners asks, “Why do you build yourself?” After all, their surroundings are insurmountable.
Wayne replies, “I’m not going to die in here.”
And what happens?
…well, it is a superhero movie. He vanquishes all odds, breaks free and returns to Gotham just in the nick of time to face his enemies and save the world. Obviously.
Superhero surrealism aside, I’ve been thinking about that line, “Why build yourself?” quite a bit during self-isolation amid the COVID-19 pandemic. Blame it on all the movies I’ve been watching or my lifelong adoration of fiction for inspiration. (more…)
In other words, working as a Toronto dog photography studio definitely has its perks. In addition to cuteness there are lots of puppy snuggles too! This is why we adore hosting Toronto family mini sessions that are dog-friendly every year! Here are some of the results if you’d like to see. (more…)
HOW TO CREATE HEALTHY SOCIAL MEDIA HABITS IN YOUR BUSINESS
Social media can be a wonderful business tool for connecting, building community and generating leads when you invest time into creating healthy social media habits. It’s important to never forget that these apps are PROGRAMMED to be highly addictive too. There is a ton of data out there proving the negative side effects that excessive social media use can have on our mental health — increased anxiety and depression, disrupted sleep, lack of productivity, the list goes on and on.
Therefore, inevitably, as with anything in life, creating healthy social media habits becomes key to maximizing the positive potential of these platforms.
For exampIe: I adore peanut butter chocolate chip cookies and without question the first two cookies always bring me joy. How do I feel after wolfing down an entire tray though? Social media consumption is very similar.
Here are a few tried and true methods I employ in my day to day to build healthy social media habits so I can have my cookies (and eat them too!) (more…)
Gooseberry has a philosophy when it comes to serving as a personal branding photographer in Toronto. That philosophy is “dare to be different.”
It is easy for business owners to feel lost in the noise of the online world, because of the sheer volume of content. But what we like to say here at Gooseberry is that “over saturation is an opportunity to stand out.” (more…)
Building a successful business isn’t easy. My first year of being my own boss felt a lot like drowning. There was lots of panic, a never-ending feeling of “Oh gosh, I can’t breathe” and burn out struck a cord too. I wish I had had access to more established business owners for guidance, advice and tips to make those initial 12 months smoother and less anxious.
For our debut Toronto Valentine’s Day Mini Sessions we’re focusing on the truest of loves, which can only mean beautiful portraits of you and your dog bestie together! (We’re right, right? Our dogs are the truest of loves.)
Gooseberry’s Valentine’s Day Mini Photo Sessions are designed to be nothing but fun for pups and their people — we keep the studio calm and peaceful, we have lots of treats on hand, we shoot gently to ensure dogs are comfortable every step of the way and we guarantee heartfelt images for your final collection. And, if we do say so ourselves, these mini sessions make a wonderful Valentine’s Day gift idea in Toronto. (more…)
After all, what works for one business owner isn’t going to work for the next. In this gorgeous fashion-forward Toronto branding photography shoot we explored themes that supported a powerhouse business woman while still being elegant and relatable. Here are the results if you’d like to see. (more…)
Last year Gooseberry started a portrait with no makeup series titled “As You Were.” Our portrait with no makeup series was designed to explore the idea of confidence without covering up one’s face and to help women see themselves as they really are. (more…)
Gooseberry’s second day of Family Holiday Mini Sessions took place this past weekend and what a fun sold out time it was!
Gooseberry’s vibrant and lively Holiday Mini Photo Sessions are designed with little ones in mind — we build sets that are dynamic and filled with stylish, super fun props in our sun-soaked downtown Toronto studio.
December is here at last, which has brought a pretty dusting of snow as well as Gooseberry’s Annual Family Holiday Mini Sessions back to Toronto! This year we’re offering not one, not two, but THREE Toronto Holiday Mini Session dates featuring our signature vibrant, lively and whimsical family photography style!
Gooseberry’s unique Holiday Mini Photo Sessions are designed to be nothing but fun for little ones — we play, we laugh, we dance around and we let the magic of childhood set the tone in our bright and sunny downtown Toronto studio.
Here is a recap of our first 2019 Toronto Holiday Mini Session date if you’re interested in seeing the festive fun and family cuteness! (If you’d like to book a mini session for our next December 2019 date, please visit here!) (more…)
It’s that holly jolly time of year again when everything feels filled with wonder and magic, which can only mean one thing! Gooseberry’s Family Holiday Mini Sessions are back this winter in Toronto!
Each year for our dazzling Toronto Holiday Mini Session event we create a gorgeous minimalist set punctuated by pops of vibrant colour so you can capture some traditional merry fun with your family!
Gooseberry’s unique Holiday Mini Photo Sessions are designed to be nothing but fun for little ones — we play, we laugh, we dance around and we let the magic of childhood set the tone in our bright and sunny downtown Toronto studio. (more…)
Over the weekend we spent a delightful morning soaking up what is most likely one of the last nice fall weekends for a lively family photo session. We strolled through the park, perused some funky graffiti art, indulged in decadent hot chocolate and goofed around. Here’s a little sneak peek if you’re interested — and remember, there is never a bad time to make time to take family photos. (more…)
Gooseberry had the enormous pleasure of creating Canadian handbag designer, Voylan’s, lookbook for their debut line of gorgeous purses! City chic, European-inspired and bursting with poise — keep reading for the full work! (more…)
An afternoon of climbing heavy machinery, running through mud and causing sparks to fly? Sign us up! Gooseberry is delighted to present the official 2019 JB Goodhue lookbook! Keep reading for a sneak peek at the new catalog for this fantastic work boot line! (more…)
This year’s Fall Mini Sessions in Toronto were an absolute blast! We laughed, we jumped around, we played in the fall colours and we captured some truly gorgeous portraits for families, couples and pet parents! Here’s the highlight reel from the event if you’re interested! (more…)