We’re delighted to unveil As You Were Shoot #2! As You Were is an on-going fine art portraiture series of real women designed to explore natural faces and beauty in a fashion forward style. Each portrait is designed with an elevated wardrobe and stunning editorial location, as any high-end photoshoot would be – the only difference is that each photo subject does not wear any makeup at all.
The goal of the series is to celebrate a new female narrative, one that recognizes a woman’s presence rooted in a foundation of confidence, inner strength and defiance of expectation.
In partnership with Gotham + Grace, it’s our hope that As You Were will inspire an acceptance and celebration of self among women from all walks of life.
MEET SHAUNDELLA
Each As You Were photoshoot will feature a woman who feels like exploring and celebrating her natural face. Our second volunteer is Shaundella whose portraits reflect a young woman who is calm, empathetic and courageous.
{DISCLAIMER: We want to be very clear: this is not a campaign against makeup or against women who genuinely love makeup. The purpose of this photo series is to challenge the societal belief that we need makeup. We’re not saying “never wear makeup.” We’re saying that we can still be professional, put together and gorgeous without anything on our natural faces, if we so choose.}
Calling all bloggers, fashionistas and style gurus! Gooseberry is delighted to be hosting its first ever 
DATE
We love women who mean business. Women who are driven, women who are not afraid to chase down their dreams, women who not only understand what hard work means, but who thrive upon it! So whenever a business woman visits our studio in search of powerful, vibrant, energetic branding photography that showcases them as the true boss they are, we are full swoon! Check out this amazing and luxurious personal branding shoot — were we in Miami or Toronto? We’ll never tell! 
It’s that time of year again! Gooseberry’s Annual 
The key to an amazing 
It is with great pleasure that we introduce to you today a wonderful new brand that we built for seasoned Toronto screenwriter and director, 
Here at Gooseberry Studios we believe in breaking the mold, over and over and over again. There’s no point in doing what everyone else is doing in your brand and we work tirelessly with our clients to develop brand identities that standout in the marketplace. So when it came time to shoot 
Personal branding is — guess — personal! As such, your branding photographs should flawlessly represent you! For this Toronto branding photoshoot we kept an easy, breezy vibe to convey a warm, friendly and supportive brand. Coffee and jumpsuits on a beautiful spring day — that’s all we needed to create some memorable moments for 
What is it about being by a lake or seaside that is so romantic? The setting is always a dreamy backdrop for bridal portraits, which is exactly what we were busy shooting last week! Here’s a little sneak peek of this wonderful celebration! 
Would you ever think that a 13-year-old girl looked terrible because she wasn’t wearing eye-shadow and lipstick to school? Would you ever think of an 82-year-old woman as ugly because she has wrinkles and doesn’t wear foundation? Of course not, because we universally recognize natural beauty in children and seniors.
Five years ago I was on a subway headed home, trying desperately to keep my composure as I moved further and further away from the job I then considered my dream. I arrived at my apartment and took my dog to the park where, at last alone, I broke down and sobbed on a somber picnic table, a swirl of panic, disappointment and shame ricocheting through my thoughts. I had been laid off that morning and my career was suddenly an all-consuming black hole of doubt.
It’s time for another installment of our editorial fashion series called TASTE! This edition, “Big Hair, Donut Care” is all about capturing that glorious ‘I-don’t-care-what-anyone-thinks’ feeling that so often accompanies the morning after a big night out with even bigger hair. The team and I are back at it again! Here’s the whole editorial series if you’re interested: 
The beautiful spring weather is FINALLY here and with it, Gooseberry’s annual 
The creative entrepreneur’s mind is often colourful and chaotic. Sometimes your ideas explode out into the world, other times they roll around in your brain amidst quiet introspection. This vibrant branding photoshoot brought to life the story of a budding business woman who is destined to stand out. 
Bright natural colours, a love of nature and an affinity for flowers — this 
When one goes to the theater, one must get dressed up to the nines (and beyond!) That’s exactly what we did for this glamorous Sex and the City inspired personal branding photoshoot. The lights were bright, the clothing divine and the results akin to a little bit of movie magic. Here’s the rest of this look if you’re interested. 
Make your brand and your business your own. This is the number one thing I tell EVERY entrepreneur who I work with. There is no point mimicing others in your field. Be brave and add a healthy dollop of imagination to your brand so that it stands out. This is what I love to do and what Gooseberry is all about. If nobody in your field is doing it, that’s your sign to do it! The always lovely Erica Fox ran with this belief 100% in her vibrant, editorial and fashion-forward branding photoshoot centered around the theme of self-love, self-appreciation and self-confidence.
On Saturday Gooseberry hosted its debut