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We spill all of our magic beans (aka strategies) for working and living creatively here in, The Gooseberry Review, our monthly letter series.

TORONTO ELOPEMENT PHOTOGRAPHER: ROMANTIC MODERN CELEBRATIONS

toronto elopement photographerWe believe that modern day couples who don’t want to throw an expensive or stressful wedding should have an elegant and beautiful alternative. Enter Gooseberry. We’re delighted to be extending our photography and branding services to also serve as a Toronto elopement photographer.

Our mission is to help couples celebrate their marriage in a gorgeous, styled occasion and walk away with magazine quality photos. Let’s take a peek at what this new style of elopement photography can look like! (more…)

CHIROPRACTOR BRANDING PHOTOGRAPHY: DR. SAPNA’S PERSONAL BRANDING SESSION

When it comes to personal branding photography for wellness practitioners, it’s important to stand out. And standing out usually means doing something completely different from what is considered “industry norm.” Offering a bold and artful approach to vibrant, lively and genuine photography is what Gooseberry is known for. Our mission? Helping our clients step into a signature branding style that is all their own. Let’s take a peek at what we created in this chiropractor branding photography session with the lovely founder of Integra Health Centre, Dr. Sapna. (more…)

LIES, LIES AND MORE LIES ABOUT BRANDING: COMMON BRANDING MYTHS TO BE MINDFUL OF

branding mythsBranding, branding everywhere, but what on earth does it mean? In recent years, the term “branding” has reached buzz-word level status. Its mainstream rise in popularity, however, has also brought forth countless branding myths and flat out lies, which drastically get in the way of running a winning brand.

We’re going to tackle the most common branding myths we see touted time and time again to help you understand what matters most when it comes to building a brand that stands out and performs strategically. (more…)

DOG PRODUCT PHOTOGRAPHY IN TORONTO

toronto branding photographerPeople tend to shop with their eyes first, which means that your brand needs compelling product photography and dynamic product images. Gooseberry’s beautiful, creative product photography in Toronto draws a potential customer in and connects them emotionally to your product by telling a brand story.

That’s exactly what we set to work to do for this gorgeous line of luxury ethically-made pet carriers. And what an adorable shoot it was. Keep reading for the full product branding photography results, if you’re interested.
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SPRING FASHION PHOTOGRAPHY TORONTO

spring fashion photography torontoHere at Gooseberry we love rich colour and even richer textures, which is why this Toronto spring fashion photography lookbook shoot was a dream come true! Lavish faux fur coats, accessories doused in extra dazzle and some moody moods to boot! Keep reading for highlights from the whole shoot if you’re interested!
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BUILDING AS A PERSONAL PHILOSOPHY

gooseberry studios build yourself essayIn The Dark Knight Rises, Bruce Wayne (Batman) is thrown into a prison deemed impossible to escape. His back is broken, he’s immobilized and left to watch his beloved city of Gotham get destroyed (bear with me, I have a point, I swear).

Little by little, Wayne’s back heals and he starts exercising aggressively to regain his strength. One of his fellow prisoners asks, “Why do you build yourself?” After all, their surroundings are insurmountable.

Wayne replies, “I’m not going to die in here.”

And what happens?

…well, it is a superhero movie. He vanquishes all odds, breaks free and returns to Gotham just in the nick of time to face his enemies and save the world. Obviously.

Superhero surrealism aside, I’ve been thinking about that line, “Why build yourself?” quite a bit during self-isolation amid the COVID-19 pandemic. Blame it on all the movies I’ve been watching or my lifelong adoration of fiction for inspiration.
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PERSONAL BRANDING PHOTOGRAPHER TORONTO

personal branding photographer torontoGooseberry has a philosophy when it comes to serving as a personal branding photographer in Toronto. That philosophy is “dare to be different.”

It is easy for business owners to feel lost in the noise of the online world, because of the sheer volume of content. But what we like to say here at Gooseberry is that “over saturation is an opportunity to stand out.” (more…)

BRANDING PHOTOGRAPHY TORONTO: ELEGANT BUSINESS WOMAN BRANDING

Here at branding photography Toronto studio Gooseberry we believe in customizing every client shoot to suit your unique personality, vision and character.

After all, what works for one business owner isn’t going to work for the next. In this gorgeous fashion-forward Toronto branding photography shoot we explored themes that supported a powerhouse business woman while still being elegant and relatable. Here are the results if you’d like to see.
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2019 Family Holiday Mini Sessions in Toronto | Christmas Mini Sessions Toronto

Gooseberry’s second day of Family Holiday Mini Sessions took place this past weekend and what a fun sold out time it was!

Gooseberry’s vibrant and lively Holiday Mini Photo Sessions are designed with little ones in mind — we build sets that are dynamic and filled with stylish, super fun props in our sun-soaked downtown Toronto studio.

Here is a recap of our second 2019 Toronto Holiday Mini Session date if you’re interested in seeing what they are all about (If you’d like to book a mini session for our next December 2019 date, please visit here! Only a few spots are left!)
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2019 Family Christmas Mini Sessions in Toronto | Holiday Mini Sessions Toronto

December is here at last, which has brought a pretty dusting of snow as well as Gooseberry’s Annual Family Holiday Mini Sessions back to Toronto! This year we’re offering not one, not two, but THREE Toronto Holiday Mini Session dates featuring our signature vibrant, lively and whimsical family photography style!

Gooseberry’s unique Holiday Mini Photo Sessions are designed to be nothing but fun for little ones — we play, we laugh, we dance around and we let the magic of childhood set the tone in our bright and sunny downtown Toronto studio.

Here is a recap of our first 2019 Toronto Holiday Mini Session date if you’re interested in seeing the festive fun and family cuteness! (If you’d like to book a mini session for our next December 2019 date, please visit here!) (more…)

2019 Family Christmas Mini Sessions in Toronto | Holiday Mini Sessions Toronto

It’s that holly jolly time of year again when everything feels filled with wonder and magic, which can only mean one thing! Gooseberry’s Family Holiday Mini Sessions are back this winter in Toronto!

Each year for our dazzling Toronto Holiday Mini Session event we create a gorgeous minimalist set punctuated by pops of vibrant colour so you can capture some traditional merry fun with your family!

Gooseberry’s unique Holiday Mini Photo Sessions are designed to be nothing but fun for little ones — we play, we laugh, we dance around and we let the magic of childhood set the tone in our bright and sunny downtown Toronto studio. (more…)

TORONTO BRANDING PHOTOGRAPHER: VIBRANT, LIVELY BRANDING PHOTOGRAPHY

Ignore anyone who tells you what you ‘should’ do for your branding shoot. Thank them for their input, but politely do your own thing. That’s what we believe here at Gooseberry Studios — we’re all about dreaming, designing and creating custom shoots that highlight and showcase the real you in a memorable way! Here’s one of our latest Toronto branding photography projects. The goal for this one? Vibrant, lively, elegant and sexy — mission accomplished! (more…)

TORONTO PERSONAL BRANDING PHOTOGRAPHER: AN ELEGANT EMOTIVE PERSONAL BRANDING SHOOT

Let’s be honest — the online world is completely bombarded with everyone’s opinion on personal branding. Right? So how do you make your personal brand stand out and attract attention? Here at Gooseberry we believe in unleashing raw creative power to bring forth something different, something that is more art than ‘boring old corporate vibes’ (no offense if that’s your style).

Every shoot we create we work collaboratively with our clients to bring forth branding photography that is effectively tailored to the individual(s). For this personal branding shoot we tapped into our high fashion sensibilities and passion for capturing moody moments that are doused in emotion. The results? Well take a peek if you’re interested! (more…)