Calling all bloggers, fashionistas and style gurus! Gooseberry is delighted to be hosting its first ever Toronto Fall Fashion Mini Sessions! These minis promise enough time to capture two looks and lots of beautiful editorial images that you can then use on your website, Insta channels and all of that good stuff!
Taking place this October, these mini sessions are a great way to prep your holiday content in a polished, chic and high end manner to really wow your readers, fans and potential future advertisers! Limited space on so book your fashion mini session today! Complete details below!
Tuesday September 25th, 2018 | 3PM – 8PM | Downtown Toronto (location TBD)
Wednesday September 26th 2018 | 3PM – 8PM | Downtown Toronto
– a pre-shoot consultation
– 30 minutes of shoot time
– suitable for up to 2 looks
– suitable for up to 2 people
– 15 final hi-res retouched images
– a private online gallery
BOOK YOUR MINI FALL FASHION SHOOT TODAY!
We love women who mean business. Women who are driven, women who are not afraid to chase down their dreams, women who not only understand what hard work means, but who thrive upon it! So whenever a business woman visits our studio in search of powerful, vibrant, energetic branding photography that showcases them as the true boss they are, we are full swoon! Check out this amazing and luxurious personal branding shoot — were we in Miami or Toronto? We’ll never tell! (more…)
It’s that time of year again! Gooseberry’s Annual Toronto Fall Mini Sessions are back and with more dates than ever! Bring your family, your loved ones and even your beloved dog out for fun in the beautiful fall colours!
Saturday October 13th | 10AM – 3PM | High Park, Toronto
Sunday October 14th | 10AM – 3PM | High Park, Toronto
October 27th and 28th
– a pre-shoot consultation
– 30 minutes of shoot time
– suitable for up to 4 people and one dog
– additional $25 per person/pet
– 15 final hi-res retouched images
– a private online gallery
BOOK YOUR FALL MINI SESSION TODAY!
The key to an amazing branding photoshoot is feeling comfortable. Standing in front of a camera isn’t an easy thing for most of us and it’s completely natural for nerves to creep in. Choosing the ideal location for a branding photoshoot is therefore essential. For this chic, dog-loving boss babe we shot in her beautifully sun-soaked studio, the place where all the magic happens for her incredible dog fashion designs. The results? Well, have a look for yourself! (more…)
It is with great pleasure that we introduce to you today a wonderful new brand that we built for seasoned Toronto screenwriter and director, Nik Benn! This impressive gentleman sold his first tv show in 2017 (before he was 30-years-old we might add), has served as a judge in an esteemed national screenwriting competition and has his brain involved in countless script and film projects coming to life across the city.
Needless to say it was time to showcase all of this raw talent within his own personal brand and website. The scope of this project included logo development, brand identity, branding photoshoot and website creation — all of which Gooseberry put together with painstaking attention to detail. Here are the results if you’re interested! (more…)
Here at Gooseberry Studios we believe in breaking the mold, over and over and over again. There’s no point in doing what everyone else is doing in your brand and we work tirelessly with our clients to develop brand identities that standout in the marketplace. So when it came time to shoot this gorgeous powerhouse of a boss babe, we had to cook up something ultra extra, editorial and unique. The answer? Flowers, flowers, everywhere and a contagious energy that bursts through the camera. (more…)
Personal branding is — guess — personal! As such, your branding photographs should flawlessly represent you! For this Toronto branding photoshoot we kept an easy, breezy vibe to convey a warm, friendly and supportive brand. Coffee and jumpsuits on a beautiful spring day — that’s all we needed to create some memorable moments for this unique boss babe. (more…)
What is it about being by a lake or seaside that is so romantic? The setting is always a dreamy backdrop for bridal portraits, which is exactly what we were busy shooting last week! Here’s a little sneak peek of this wonderful celebration! (more…)
Would you ever think that a 13-year-old girl looked terrible because she wasn’t wearing eye-shadow and lipstick to school? Would you ever think of an 82-year-old woman as ugly because she has wrinkles and doesn’t wear foundation? Of course not, because we universally recognize natural beauty in children and seniors.
So ladies, why are we devastatingly critical of ourselves during those in between ages? Aka – the majority of our lives?
This heavy question has been peculating through my thoughts for several months now. Why do women (in general) feel like we need makeup for any sort of public occasion when a man can throw on a nice outfit and be good to go?
We all begin our journey in this world with the same fresh faced approach to life, yet somewhere along the way half of us feel the pressure to cover up (or accentuate) with makeup. What would we look like if we decided to refute that expectation and instead show up as we were?
This is the concept for Gooseberry and Gotham + Grace’s latest partnership, a new on-going photo series called As You Were. The campaign is an effort to show women a stylish, organic and confident way to embrace their face exactly as it is. (more…)
Five years ago I was on a subway headed home, trying desperately to keep my composure as I moved further and further away from the job I then considered my dream. I arrived at my apartment and took my dog to the park where, at last alone, I broke down and sobbed on a somber picnic table, a swirl of panic, disappointment and shame ricocheting through my thoughts. I had been laid off that morning and my career was suddenly an all-consuming black hole of doubt.
Faced with the decision to move cities and rebuild (again) or take a stand and try to avoid having to ever work for another corporation, I decided to open a teeny photography studio, then called LLB Creative. And I was terrified.
At the time, being your own boss wasn’t trendy. At the time, people didn’t understand what I was trying to do. At the time I felt a deep embarrassment for not being a part of the corporate career path that I had studied and trained so hard to be a part of. I faced a constant onslaught of questions: “How are you possibly going to make enough money?” “80% of all start ups fail you know.” “Photography is more of a hobby though, right? Nobody really makes it work professionally.” Needless to say, for a long time I was drowning in a sea of doubt.
What a difference between then and now. Now, half a decade later, after more work than I can possibly describe, that photography studio is called Gooseberry. It is a joyful, bustling place with lively commercial projects, an on-going agenda dedicated to exploring creativity, three full-time divisions (photography, branding and an art print shop) and daily adventures of all shapes and sizes.
I cannot believe that year five is here and because I’m an introspective sort of person, who loves to document life’s various milestones, I thought it would be fun to put some of my biggest business lessons learned through experience down on paper. So here goes, in no particular order: (more…)
It’s time for another installment of our editorial fashion series called TASTE! This edition, “Big Hair, Donut Care” is all about capturing that glorious ‘I-don’t-care-what-anyone-thinks’ feeling that so often accompanies the morning after a big night out with even bigger hair. The team and I are back at it again! Here’s the whole editorial series if you’re interested: (more…)
The beautiful spring weather is FINALLY here and with it, Gooseberry’s annual Toronto Mother’s Day Mini Sessions photo event! This limited space only photo event fills up quickly so be sure to reserve your spot today! Details below: (more…)
The creative entrepreneur’s mind is often colourful and chaotic. Sometimes your ideas explode out into the world, other times they roll around in your brain amidst quiet introspection. This vibrant branding photoshoot brought to life the story of a budding business woman who is destined to stand out. (more…)
Bright natural colours, a love of nature and an affinity for flowers — this personal branding shoot had all of our favourite elements! It’s amazing how shooting in nature can soothe the soul. Stress evaporates, a calmness settles over the shoot and all you can see is the beauty that Mother Nature has so kindly provided as a backdrop. Here’s more from this shoot if you’re interested. (more…)
When one goes to the theater, one must get dressed up to the nines (and beyond!) That’s exactly what we did for this glamorous Sex and the City inspired personal branding photoshoot. The lights were bright, the clothing divine and the results akin to a little bit of movie magic. Here’s the rest of this look if you’re interested. (more…)
Make your brand and your business your own. This is the number one thing I tell EVERY entrepreneur who I work with. There is no point mimicing others in your field. Be brave and add a healthy dollop of imagination to your brand so that it stands out. This is what I love to do and what Gooseberry is all about. If nobody in your field is doing it, that’s your sign to do it! The always lovely Erica Fox ran with this belief 100% in her vibrant, editorial and fashion-forward branding photoshoot centered around the theme of self-love, self-appreciation and self-confidence.
On set, a gorgeous Valentino gown in ravishing red (which I’m now personally completely obsessed with, by the way), an infectious laughter, shadow play and a Vogue-inspired aesthetic. Here are the results if you’re interested…
On Saturday Gooseberry hosted its debut Tea Talk Business Coaching Event! This is a monthly program that we created to help support, encourage, educate and inspire entrepreneurs to make their dream jobs come true! More than a workshop, our Tea Talks are designed to be group coaching sessions with Gooseberry so you can really dive in to any questions you may have about your specific business, challenges or goals and come away with an action plan.
Our first topic was “How to turn your IT factor into a winning formula: Creating a cohesive and memorable brand that can be monetized” and it was such fun to explore the strategic pillars of building a brand, as well as chat with wonderful business owners about their branding journeys! Here are a few photos and a video from the day if you’re interested! (more…)
Ah, modern day life and the cell phone. It seems like the two are completely intertwined, so much so that our phone is often the first thing we reach for when we wake up and the last thing we look at before we go to sleep. As a busy business owner being overly attached to the phone is a constant struggle – there are emails to reply to, social media comments to make, candid on-the-go photos to take and so much more!
Studies from ivy league universities around the world are discovering a direct correlation between cell phone use (read: addiction) and depression or anxiety, which is alarming to say the least. Over the past few months I’ve been actively experimenting with diminishing my cell phone time without impacting my work productivity and here’s what I’ve found. (more…)