Hi, I’m Laura!
My photoshoots and branding strategies have supported clients in landing features in international press, securing book deals, gracing the TEDx stage, launching retail and digital products alike, winning awards and more. Leading a creative career and lifestyle is far more possible than it’s typically made out to be, and I have three main areas of focus that I’m passionate about supporting others with.
I’m a brand strategist who believes that pretty much anything is possible, which is why I love working with brands on their strategy. If you have an idea, chances are I can help you find a way to build it forward and bring it to life.
I’m a photographer who loves to connect through a camera. Whether shooting commercial concepts or capturing precious personal moments, photography strengthens memory, impact and presence.
I’m a writer who adores getting lost in the poetic prowess of prose. Language is a vehicle for connecting, inspiring, uplifting and moving others. It holds so much possibility and is a wonder to work in.
I’M HERE TO HELP WITH THE CREATIVE HEAVY LIFITING
A few perks of working with me
YOU’LL DISCOVER
CONFIDENCE IN YOUR IDEA
If you’re feeling unsure, confused and foggy in your creative pursuits, it likely stems from a lack of brand clarity. Working together we’ll focus your brand, sharpen your messaging and get to the heart of your idea. We’ll get clear on your mission, approach and activation so that your idea comes to life.
YOU’LL UNDERSTAND
THE POWER OF BRAND STRATEGY
Do you love the people in your life because of their resume? No. You love them for the way they make you feel. Similarly, well-built brands become beloved because they are more than nice design put together in a technically sound way. Beloved brands have an emotional intelligence that connects.
YOU’LL LEARN HOW TO
LEAD A CREATIVE CAREER & LIFE
Does pursuing a creative life have challenges, ups and downs? Absolutely! But for those who are daring enough to shift their perspective to see possibility wherever they go, real world opportunities exist. Discover how to build a creative way of work and life that isn’t exhausting.
Some of my other projects
THE LOVEY MINE INITIATIVE
Lovey Mine Sessions are completely free one hour photoshoots gifted by GOOSEBERRY Studios to people (and pets) whose lives have been affected by a life-changing diagnosis. These sessions celebrate the present.
PAWSH MAGAZINE
A new breed of dog magazine. Dedicated to celebrating a life lived well with dogs, Pawsh Magazine explores fun-loving ideas for enhancing a modern lifestyle with your faithful canine sidekick. Read worldwide.
GOOSEBERRY PRINTS
Created for daydreamers of all ages, Gooseberry Prints bring you back to a time of youthful imagination, playful romance and magical adventure. Limited edition art prints for timeless magic.
Before opening Gooseberry Studios in 2013, I worked as a multi-brand Web Editor for Canadian Living, Style at Home and ELLE Canada. I also worked as an Editorial Coordinator for various print magazines, building publications from scratch and managing content catalogs.
Now, I put all my creative training and experience to work building brands of all shapes and sizes — from products, to publications, to personal service based practices. I bring a unique eye and strategic sensibility to help your presence standout in the marketplace. I also create and shoot dynamic photography projects and am here to help your vision come to life.
If you’re looking for a brand strategist or Toronto photographer, let’s connect! Please note, I’m always willing to travel for an inspiring project.
NOT SURE WHAT THE BEST OPTION FOR YOUR BUSINESS IS? LET’S CHAT ABOUT IT!