Is your brand all you want it to be?

You can have the most beautiful logo and colour palette in the world, but if your brand’s messaging, persona, profile and presence isn’t strategic, artful and consistent, guess what? People aren’t going to pay attention or deeply connect. That’s where our Toronto brand strategy studio comes in.

What you really need is a strategic, layered and artful brand identity that provides a strong foundation to build from while also being flexible enough to evolve as you grow. GOOSEBERRY will help you take your brand to contender level status so you can resonate and engage with
your audience while focusing on the work you love most.

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Brand strategy and development may be
your next step if…

YOU FEEL UNCLEAR AND
FOGGY IN YOUR BUSINESS

Maybe your product, service or mission isn’t connecting with your audience the way you want it to. Perhaps you’re not sure how to activate all of your ideas? Maybe your brand presence feels disjointed?

YOU STRUGGLE TO SAY
WHAT YOU WANT TO SAY

It all makes sense in your head because you know your subject matter inside and out, but being able to get others to understand your brand clearly leaves you fumbling. You need help breaking it down.

YOU DREAM OF BUILDING
A BRAND THAT BECOMES BELOVED

Filled with catch phrases, signature products and a creative presence that builds a close-knit community and gets people talking. You want to build a legacy that people will love for years to come.

 

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SAMPLES OF OUR WORK

VIEW OUR FULL PORTFOLIOS HERE

 

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What you’ll get out of our process

Clarity & focus

All of your brilliant ideas, ambitions and dreams organized strategically into a cohesive brand ecosystem for your business. Say goodbye to that foggy confusion that overwhelms you for good.

 

A strategic artistic partner

Consistent, on-going creative production. You’re no longer alone in bringing your vision and goals to life. We do the creative heavy-lifting so you can focus on the work you love most.

Confidence in your brand identity

A clear brand foundation for you to use to scale and grow with confidence, knowing that every element plays a strategic role and purpose within your brand for the bigger picture.

 

A comprehensive Brand Book

A clear, concise and comprehensive 30-50 page Brand Book that articulates, defines and positions the presence, purpose, persona and profile of your brand identity.

YES, I NEED THIS KIND OF SUPPORT!

 

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WE CAN HELP AS…

{we hate when pricing is hidden, so here are our rates.}


YOUR BRAND BUILDER

$5000 + HST
(8 weeks for completion)

A custom brand identity, 30-50 page brand book and strategy, including logo, brand language, art direction, photography, templates and content strategy. Ideal for those who are ready to transform their brand into something that will become beloved.

YOUR BRAND STRATEGIST

$3000 / month
(minimum of 3 months)

 Deeper creative support and brand strategy to ensure that your brand’s engine runs smoothly and efficiently. Support for product development, content production and on-going strategy to help your brand grow.

FILL OUT AN APPLICATION TODAY

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AS SEEN IN

 

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FAQs

What is a brand identity exactly?
We like to say that a brand is like a cake. The icing and sprinkles are the photography and graphic design, which is what draws hungry customers in for a closer look. But it’s the recipe underneath the icing – you know the decadent, rich, delicious part – that keeps people craving and coming back for more. This is your brand identity, this is your brand strategy; and this is a crucial element for a business to thrive.
How would you describe your brand design style?
Vibrant, lively and trend-breaking. We don’t believe in perfection, instead we believe in presence. Similarly, we don’t believe in cookie-cutter and prefer custom. We don’t believe in playing it safe and prefer bold and artful action. GOOSEBERRY believes in building brands from the inside out, because just like a person is so much more than the clothes they wear, a truly effective brand is so much more than a logo and colours.
What sort of products can GOOSEBERRY help develop and produce?
Beyond building a brand itself, we support our clients in developing a wide range of products, including books (editing, ghostwriting, photography, design), keynote talks (editing, ghostwriting, promotional assets), podcasts, blogs, online programs, lookbooks, print materials, packaging, etc.

This may sound a bit like “trying to do too much,” but that’s not the case. For all of the above it is often the same skill simply set applied in different ways. We also bring in trusted vendors from Gooseberry’s network as needed to assemble the best elements needed for your particular project.

WHY IS BRAND STRATEGY IMPORTANT?

What is a Brand Strategist?
A Brand Strategist is like the architect and general contractor for your brand. When you build a house (aka your brand) you have an architect to dream up and design the beautiful features, aesthetic and mood of your building. You also have a general contractor to build the walls, put in the foundation, pop on the roof etc. Your general contractor also coordinates and brings in other specialties, like electricians, plumbers and roofers, to ensure your home is properly outfitted. A Brand Strategist will similarly coordinate and bring in talented vendors if / as needed and then work collaboratively with them to ensure the big picture comes together according to plan. The fun thing about Gooseberry, as your Toronto brand strategy studio, is that we do a lot of the brand building in-house, plus our clients get instant access to our extensive network of other specialties (such as web developers, PR firms, graphic designers, etc) whom we work with over and over again to bring unique concepts to life. 
What is the benefit of hiring a Brand Strategist?
Once built, your brand is like an engine – it needs constant, consistent, high quality fuel every month to run, as well as clear direction so it doesn’t fly off the tracks. That’s where we come in! Our Toronto brand strategy studio takes care of all your creative strategy and production needs (photography, content strategy, product development, etc) to ensure a powerfully consistent presence in the marketplace that audiences can fall in love with.

CUSTOM SOLUTIONS AVAILABLE TOO

What if I have a team in place already in my business, but I still need creative support?
As your Toronto brand strategy studio, we offer custom consulting and retainer agreements to support your creative branding goals and are always happy to work alongside and with other fantastic teams.

 

 

Hi, I’m Laura!

Before creating Gooseberry Studios in 2013, I worked as a multi-brand Web Editor for Canadian Living, Style at Home and ELLE Canada. I also spent many years as an Editorial Coordinator for various print magazines, building entire publications from scratch and managing the content as titles became available nationwide.

Now I build and manage brands of all shapes and sizes, helping entrepreneurs across industries bring their vision to life in a palpable way for audiences to experience and fall in love with. And I write The Gooseberry Review.

In many ways, my magazine roots are infused into my brand development style. A brand is like an ecosystem – everything within it needs to serve a larger purpose and connect memorably with the desired audience.

I want people to land on your brand and think, “Wow!” right away. I want people to excitedly tell their friends all about what you do. I want your brand to leave a lasting impression that will make the world a brighter place.

Blending strategic sensibilities with creative juice, I work tirelessly to ensure that your brand stands out. Let’s make something special!

FILL OUT AN APPLICATION TODAY AND LET’S CONNECT!