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We spill all of our magic beans (aka strategies) for working and living creatively here in, The Gooseberry Review, our monthly letter series.

Month: January 2021

TORONTO ELOPEMENT PHOTOGRAPHER: ROMANTIC MODERN CELEBRATIONS

toronto elopement photographerWe believe that modern day couples who don’t want to throw an expensive or stressful wedding should have an elegant and beautiful alternative. Enter Gooseberry. We’re delighted to be extending our photography and branding services to also serve as a Toronto elopement photographer.

Our mission is to help couples celebrate their marriage in a gorgeous, styled occasion and walk away with magazine quality photos. Let’s take a peek at what this new style of elopement photography can look like! (more…)

CHIROPRACTOR BRANDING PHOTOGRAPHY: DR. SAPNA’S PERSONAL BRANDING SESSION

When it comes to personal branding photography for wellness practitioners, it’s important to stand out. And standing out usually means doing something completely different from what is considered “industry norm.” Offering a bold and artful approach to vibrant, lively and genuine photography is what Gooseberry is known for. Our mission? Helping our clients step into a signature branding style that is all their own. Let’s take a peek at what we created in this chiropractor branding photography session with the lovely founder of Integra Health Centre, Dr. Sapna. (more…)

LIES, LIES AND MORE LIES ABOUT BRANDING: COMMON BRANDING MYTHS TO BE MINDFUL OF

branding mythsBranding, branding everywhere, but what on earth does it mean? In recent years, the term “branding” has reached buzz-word level status. Its mainstream rise in popularity, however, has also brought forth countless branding myths and flat out lies, which drastically get in the way of running a winning brand.

We’re going to tackle the most common branding myths we see touted time and time again to help you understand what matters most when it comes to building a brand that stands out and performs strategically. (more…)