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BRANDING

TORONTO BRANDING PHOTOGRAPHY: WORDS, WIT AND WISDOM FROM A SEASONED SCREENWRITER

It is with great pleasure that we introduce to you today a wonderful new brand that we built for seasoned Toronto screenwriter and director, Nik Benn! This impressive gentleman sold his first tv show in 2017 (before he was 30-years-old we might add), has served as a judge in an esteemed national screenwriting competition and has his brain involved in countless script and film projects coming to life across the city.

Needless to say it was time to showcase all of this raw talent within his own personal brand and website. The scope of this project included logo development, brand identity, branding photoshoot and website creation — all of which Gooseberry put together with painstaking attention to detail. Here are the results if you’re interested! (more…)

TORONTO BRANDING PHOTOGRAPHER: DESIGNER’S LIFESTYLE BRANDING SHOOT

The key to an amazing branding photoshoot is feeling comfortable. Standing in front of a camera isn’t an easy thing for most of us and it’s completely natural for nerves to creep in. Choosing the ideal location for a branding photoshoot is therefore essential. For this chic, dog-loving boss babe we shot in her beautifully sun-soaked studio, the place where all the magic happens for her incredible dog fashion designs. The results? Well, have a look for yourself! (more…)

TORONTO BRANDING PHOTOGRAPHER: FINE ART EDITORIAL BRANDING BOSS BABE SHOOT

Here at Gooseberry Studios we believe in breaking the mold, over and over and over again. There’s no point in doing what everyone else is doing in your brand and we work tirelessly with our clients to develop brand identities that standout in the marketplace. So when it came time to shoot this gorgeous powerhouse of a boss babe, we had to cook up something ultra extra, editorial and unique. The answer? Flowers, flowers, everywhere and a contagious energy that bursts through the camera. (more…)

TORONTO BRANDING PHOTOGRAPHER: COFFEE, JUMPSUITS AND PERSONAL BRANDING

Personal branding is — guess — personal! As such, your branding photographs should flawlessly represent you! For this Toronto branding photoshoot we kept an easy, breezy vibe to convey a warm, friendly and supportive brand. Coffee and jumpsuits on a beautiful spring day — that’s all we needed to create some memorable moments for this unique boss babe. (more…)

TORONTO COMMERCIAL PHOTOGRAPHER: TASTE 3 EDITORIAL FASHION SERIES | “BIG HAIR, DONUT CARE”

It’s time for another installment of our editorial fashion series called TASTE! This edition, “Big Hair, Donut Care” is all about capturing that glorious ‘I-don’t-care-what-anyone-thinks’ feeling that so often accompanies the morning after a big night out with even bigger hair. The team and I are back at it again! Here’s the whole editorial series if you’re interested: (more…)

TORONTO BRANDING PHOTOGRAPHER: A FRESH FLORAL INSPIRED REBRAND FOR SPRING

Bright natural colours, a love of nature and an affinity for flowers — this personal branding shoot had all of our favourite elements! It’s amazing how shooting in nature can soothe the soul. Stress evaporates, a calmness settles over the shoot and all you can see is the beauty that Mother Nature has so kindly provided as a backdrop. Here’s more from this shoot if you’re interested. (more…)

TORONTO BRANDING PHOTOGRAPHER: RAVISHING RED BRANDING SHOOT WITH ERICA FOX

Make your brand and your business your own. This is the number one thing I tell EVERY entrepreneur who I work with. There is no point mimicing others in your field. Be brave and add a healthy dollop of imagination to your brand so that it stands out. This is what I love to do and what Gooseberry is all about. If nobody in your field is doing it, that’s your sign to do it! The always lovely Erica Fox ran with this belief 100% in her vibrant, editorial and fashion-forward branding photoshoot centered around the theme of self-love, self-appreciation and self-confidence.

On set, a gorgeous Valentino gown in ravishing red (which I’m now personally completely obsessed with, by the way), an infectious laughter, shadow play and a Vogue-inspired aesthetic. Here are the results if you’re interested…
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TORONTO BUSINESS WORKSHOPS: GOOSEBERRY TEA TALK #1 “CREATING A COHESIVE AND MEMORABLE BRAND”

On Saturday Gooseberry hosted its debut Tea Talk Business Coaching Event! This is a monthly program that we created to help support, encourage, educate and inspire entrepreneurs to make their dream jobs come true! More than a workshop, our Tea Talks are designed to be group coaching sessions with Gooseberry so you can really dive in to any questions you may have about your specific business, challenges or goals and come away with an action plan.

Our first topic was “How to turn your IT factor into a winning formula: Creating a cohesive and memorable brand that can be monetized” and it was such fun to explore the strategic pillars of building a brand, as well as chat with wonderful business owners about their branding journeys! Here are a few photos and a video from the day if you’re interested! (more…)

TORONTO BUSINESS COACH: HOW TO STOP YOUR CELL PHONE FROM TAKING OVER YOUR LIFE

Ah, modern day life and the cell phone. It seems like the two are completely intertwined, so much so that our phone is often the first thing we reach for when we wake up and the last thing we look at before we go to sleep. As a busy business owner being overly attached to the phone is a constant struggle – there are emails to reply to, social media comments to make, candid on-the-go photos to take and so much more!

Studies from ivy league universities around the world are discovering a direct correlation between cell phone use (read: addiction) and depression or anxiety, which is alarming to say the least. Over the past few months I’ve been actively experimenting with diminishing my cell phone time without impacting my work productivity and here’s what I’ve found. (more…)

TORONTO COMMERCIAL PHOTOGRAPHER: TASTE 2 EDITORIAL FASHION SERIES | “SUNDAE FUN DAY!”

You know what always feels great? Dreaming up a really imaginative photography concept and then making it happen! That’s exactly what Gooseberry Studios got up to a few weeks ago with some talented creatives for a brand new Fashion Editorial Series called TASTE which will be on-going this year. We cooked up a big idea, even bigger hair and a fun vintage-inspired vibe topped off with decadent desserts! Here’s the full editorial if you’re interested: (more…)

TORONTO FASHION PHOTOGRAPHER: SANTANA CANADA WINTER BOOT LOOKBOOK

It’s not everyday you have to shoot around every kind of weather imaginable, but that is exactly how creating the Santana Canada Boots Winter Lookbook shoot unfolded. We arrived at our location (three and a half hours out of the city) to a downpour of rain, which then turned into sleet, then into freezing rain, then a touch of hail and finally into a full on blizzard. The snow in these final images is real — can you believe it? Frozen fingers, lots of laughter and keeping toasty in our luxury winter footwear made for an unforgettable winter fashion photo shoot! It was like frolicking around inside a snow globe! Here is part of the final collection if you’d like to see:
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TORONTO BUSINESS WORKSHOPS: GOOSEBERRY’S TEA TALK SERIES

Close your eyes. Imagine sitting in a beautiful sun-drenched coffee shop with a piping hot beverage in hand and eight equally driven entrepreneurs. You’re sitting across from a passionate business owner who owns multiple successful brands and is there entirely to answer you questions and offer guidance custom-tailored for your journey.

It’s an afternoon of chattering about business how-tos, marketing strategies, brand building secrets and getting the whole self-employed dream to a place of stability so you can actually LIVE comfortably doing what you LOVE.

Now, open your eyes, because this isn’t just a day-dream — it’s an affordable real life Toronto business and blogging event called The Gooseberry Tea Talks, now open for registration! (more…)

TORONTO FASHION PHOTOGRAPHER: A LITTLE BIT OF MYSTERY NEVER HURT ANYONE

Fashion photography is true escapism, especially when you work with somebody who is eager and open to direction so we can transform just another streetstyle shoot into something memorably editorial. Fashion photography, much like fashion itself, should be compelling. It should be original. It should be different and drenched with attitude.

These are the things Gooseberry accomplished during this spring Toronto fashion photoshoot punctuated by tulle and buttery Italian leather pumps — and it’s going down in studio history as one of our favourites to date! How exactly did we pull it off? Ah, well, a little mystery never hurt anyone. See the full shoot after the jump! (more…)

TORONTO PET PHOTOGRAPHER: 2017 CHRISTMAS DOG PORTRAIT FUNDRAISER FOR SIT WITH ME RESCUE

Every December (for the fourth year in a row now) I pack up my portable studio set up and travel to run a Holiday Themed Dog Portrait Photobooth to raise money for the wonderful Sit With Me Rescue. This organization works tirelessly to help dogs in need from all walks of life and it is truly a pleasure to be able to give back in some small way to a cause that is near and dear to my heart. This year I opted for a festive Tiffany blue background. A bit of artificial snow on the ground and a gorgeous custom-crafted white fire hydrant by my lovely friend and assistant Sondra, and we were ready for some holly jolly fun! Here’s a little peak at some of the results if you’re interested! (more…)

TORONTO FASHION PHOTOGRAPHER: COUPLE’S PORTRAITS IN AN ICECREAM SHOP

Why do we only get our photos taken with our significant other when we get engaged or married? What about capturing all of those wonderful everyday moments that make up our actual lives with another person? I always imagine couples looking back on portraits of themselves together in their youth when they’re retired — imagine that magical feeling that you’d get! So when the lovely Jem Castor asked if her fella could tag along on a fashion shoot, I was more than happy to run with the concept! I took them to the most darling cosy icecream parlour in downtown Toronto. They split a milkshake, sipped rich espressos and cuddled up together for a truly dreamy couple’s portrait session. Take a peek here!
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TORONTO FOOD PHOTOGRAPHER: INTERVIEW WITH TRACY HOULE ABOUT FOOD, LIFE AND BUSINESS

This summer I had the tremendous pleasure of meeting a warm and bubbly Toronto nutritionist by the name of Tracy Houle. I spent a wonderful full season working closely with her to build her brand and launch her business. It was a really inspiring project filled with lots of laughter, shooting mouth-watering food (even healthy cookies that were to die for — seriously, check out her newsletter) and learning about wellness matters along the way!

While working on the behind-the-scenes brand building items and assisting with the business development, I learned so much from Tracy about food and health related to food. I just had to interview her so you guys could also get to know this amazing human and get acquainted with her fantastic food philosophy that doesn’t sacrifice taste! So without further adieu, here she is! Take it away Tracy! (more…)