Do you need to put a little spring in your brand’s online presence this season? Do you have an exciting new product launch coming soon that you need to promote? Is your headshot as fresh and fabulous as it could be? Revisiting your branding photography might be just the boost your business needs this spring! (more…)
When it comes to personal branding photography for wellness practitioners, it’s important to stand out. And standing out usually means doing something completely different from what is considered “industry norm.” Offering a bold and artful approach to vibrant, lively and genuine photography is what Gooseberry is known for. Our mission? Helping our clients step into a signature branding style that is all their own. Let’s take a peek at what we created in this chiropractor branding photography session with the lovely founder of Integra Health Centre, Dr. Sapna. (more…)
Branding, branding everywhere, but what on earth does it mean? In recent years, the term “branding” has reached buzz-word level status. Its mainstream rise in popularity, however, has also brought forth countless branding myths and flat out lies, which drastically get in the way of running a winning brand.
We’re going to tackle the most common branding myths we see touted time and time again to help you understand what matters most when it comes to building a brand that stands out and performs strategically. (more…)
People tend to shop with their eyes first, which means that your brand needs compelling product photography and dynamic product images. Gooseberry’s beautiful, creative product photography in Toronto draws a potential customer in and connects them emotionally to your product by telling a brand story.
That’s exactly what we set to work to do for this gorgeous line of luxury ethically-made pet carriers. And what an adorable shoot it was. Keep reading for the full product branding photography results, if you’re interested. (more…)
Here at Gooseberry we love rich colour and even richer textures, which is why this Toronto spring fashion photography lookbook shoot was a dream come true! Lavish faux fur coats, accessories doused in extra dazzle and some moody moods to boot! Keep reading for highlights from the whole shoot if you’re interested! (more…)
In other words, working as a Toronto dog photography studio definitely has its perks. In addition to cuteness there are lots of puppy snuggles too! This is why we adore hosting Toronto family mini sessions that are dog-friendly every year! Here are some of the results if you’d like to see. (more…)
Gooseberry has a philosophy when it comes to serving as a personal branding photographer in Toronto. That philosophy is “dare to be different.”
It is easy for business owners to feel lost in the noise of the online world, because of the sheer volume of content. But what we like to say here at Gooseberry is that “over saturation is an opportunity to stand out.” (more…)
After all, what works for one business owner isn’t going to work for the next. In this gorgeous fashion-forward Toronto branding photography shoot we explored themes that supported a powerhouse business woman while still being elegant and relatable. Here are the results if you’d like to see. (more…)
Gooseberry had the enormous pleasure of creating Canadian handbag designer, Voylan’s, lookbook for their debut line of gorgeous purses! City chic, European-inspired and bursting with poise — keep reading for the full work! (more…)
An afternoon of climbing heavy machinery, running through mud and causing sparks to fly? Sign us up! Gooseberry is delighted to present the official 2019 JB Goodhue lookbook! Keep reading for a sneak peek at the new catalog for this fantastic work boot line! (more…)
Learning photography is a thrill (when taught well, we’ll say!) Having the ability to capture moments and events in your life and work without stress or feeling overwhelmed can be a priceless skill, one that we believe in helping people develop. Today we have a recap of the fun from our signature Toronto photography workshop “How to Style and Shoot Flatlays.” Let’s dive in! (more…)
Ignore anyone who tells you what you ‘should’ do for your branding shoot. Thank them for their input, but politely do your own thing. That’s what we believe here at Gooseberry Studios — we’re all about dreaming, designing and creating custom shoots that highlight and showcase the real you in a memorable way! Here’s one of our latest Toronto branding photography projects. The goal for this one? Vibrant, lively, elegant and sexy — mission accomplished! (more…)
As the founder of Gooseberry Studios, I’ve photographed hundreds of people over the years and a common comment I hear time and time (and time) again from individuals from all walks of life is that they don’t like how they look on camera. They see every minute ‘flaw.’ They focus on their insecurities. They have trouble facing the face that they present day in and day out to the world. They struggle to celebrate their body for the incredible physical things it can do and instead get weighed down by superficial aesthetics alone — aesthetics that aren’t even self-dictated, but instead declared by facets of society.
I’d like to say that as a person who works in media that I’m beyond such thoughts myself, but the truth is that I’m just as personally vulnerable to them. And I don’t like it. It’s a huge problem, one that I wanted to start talking about in an open, safe and supportive space. Which is why Gooseberry created our signature Confidence on Camera Workshop hosted in bustling downtown Toronto. We hosted our first class this month and here’s a little recap if you’re interested! (more…)
While there is an undeniable joy in working from home with your fully stocked-with-snacks kitchen at your fingertips, sometimes a more polished and professional space is needed for an important meeting, for content creation or to kick-start the creative juices. But finding such a place that is affordable (really, truly affordable) can be an absolute nightmare!
Gooseberry would like to help solve this dilemma! Today we are delighted to announce a brand new initiative for entrepreneurs called Gooseberry FLOCK – a unique Toronto co-working and group brand coaching program designed for entrepreneurs who are serious about getting serious with their business! (more…)
We’re delighted to unveil Toronto fashion photography studio, Gooseberry’s, latest creative editorial “Moody Beauty.” There is beauty in a mood. Therefore we believe there should be an ever present mood in everything we shoot — a philosophy we weave into every project we run. To see the entire shoot, click through! (more…)
Let’s be honest — the online world is completely bombarded with everyone’s opinion on personal branding. Right? So how do you make your personal brand stand out and attract attention? Here at Gooseberry we believe in unleashing raw creative power to bring forth something different, something that is more art than ‘boring old corporate vibes’ (no offense if that’s your style).
Every shoot we create we work collaboratively with our clients to bring forth branding photography that is effectively tailored to the individual(s). For this personal branding shoot we tapped into our high fashion sensibilities and passion for capturing moody moments that are doused in emotion. The results? Well take a peek if you’re interested! (more…)
“K” is for “killing it,” which is exactly what Karen, founder of Makin the Bacon, did during her Toronto personal branding photoshoot! This modern day digital girl in a digital world works as a blog and social media consultant, while also teaching service-based small business owners how to rock a digital game plan!
As vibrant as she is knowledgeable, Gooseberry was tasked with creating a branding photoshoot that would capture her unique personality, her expertise and her one-of-a-kind style of entrepreneurship in a memorable way. Here’s what we cooked up — a quirky, chic and vivacious branding photography collection and branding video! Take a peek! (more…)
The beauty of a personal branding shoot is that it can be anything you want it to be. There are no rules. There is no right or wrong. There is only unlimited imagination that comes to life through creative styling, dynamic lighting, powerful emotion and tailored hair and makeup that accentuates the real you — this is the recipe Gooseberry cooks up for every branding, commercial and fashion photoshoot that we embark upon in our downtown Toronto photography studio! For Ashlee Froese’s personal branding photoshoot, we went for bold, fashion-forward, chic, strong and feminine! Here are some of the results if you’d like to see! (more…)