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We spill all of our magic beans (aka strategies) for working and living creatively here in, The Gooseberry Review, our monthly letter series.

BRANDING

CHIROPRACTOR BRANDING PHOTOGRAPHY: DR. SAPNA’S PERSONAL BRANDING SESSION

When it comes to personal branding photography for wellness practitioners, it’s important to stand out. And standing out usually means doing something completely different from what is considered “industry norm.” Offering a bold and artful approach to vibrant, lively and genuine photography is what Gooseberry is known for. Our mission? Helping our clients step into a signature branding style that is all their own. Let’s take a peek at what we created in this chiropractor branding photography session with the lovely founder of Integra Health Centre, Dr. Sapna. (more…)

LIES, LIES AND MORE LIES ABOUT BRANDING: COMMON BRANDING MYTHS TO BE MINDFUL OF

branding mythsBranding, branding everywhere, but what on earth does it mean? In recent years, the term “branding” has reached buzz-word level status. Its mainstream rise in popularity, however, has also brought forth countless branding myths and flat out lies, which drastically get in the way of running a winning brand.

We’re going to tackle the most common branding myths we see touted time and time again to help you understand what matters most when it comes to building a brand that stands out and performs strategically. (more…)

DOG PRODUCT PHOTOGRAPHY IN TORONTO

toronto branding photographerPeople tend to shop with their eyes first, which means that your brand needs compelling product photography and dynamic product images. Gooseberry’s beautiful, creative product photography in Toronto draws a potential customer in and connects them emotionally to your product by telling a brand story.

That’s exactly what we set to work to do for this gorgeous line of luxury ethically-made pet carriers. And what an adorable shoot it was. Keep reading for the full product branding photography results, if you’re interested.
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SPRING FASHION PHOTOGRAPHY TORONTO

spring fashion photography torontoHere at Gooseberry we love rich colour and even richer textures, which is why this Toronto spring fashion photography lookbook shoot was a dream come true! Lavish faux fur coats, accessories doused in extra dazzle and some moody moods to boot! Keep reading for highlights from the whole shoot if you’re interested!
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TORONTO MINI SESSIONS DOG PORTRAITS

Toronto Mini Sessions Dog Portrait Event

THE VALUE OF DOG PHOTOGRAPHY

Last week Gooseberry hosted a Toronto Mini Sessions Dog Portrait Event! And what a joyful day that was! All kinds of dogs visited our downtown Toronto studio. As a result, the Gooseberry team squealed with delight for hours!

In other words, working as a Toronto dog photography studio definitely has its perks. In addition to cuteness there are lots of puppy snuggles too! This is why we  adore hosting Toronto family mini sessions that are dog-friendly every year! Here are some of the results if you’d like to see.
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PERSONAL BRANDING PHOTOGRAPHER TORONTO: POWERFUL BOSS BABE SESSION

personal branding photographer torontoGooseberry has a philosophy when it comes to serving as a personal branding photographer in Toronto. That philosophy is “dare to be different.”

It is easy for business owners to feel lost in the noise of the online world, because of the sheer volume of content. But what we like to say here at Gooseberry is that “over saturation is an opportunity to stand out.” (more…)

BRANDING PHOTOGRAPHY TORONTO: ELEGANT BUSINESS WOMAN BRANDING

Here at branding photography Toronto studio Gooseberry we believe in customizing every client shoot to suit your unique personality, vision and character.

After all, what works for one business owner isn’t going to work for the next. In this gorgeous fashion-forward Toronto branding photography shoot we explored themes that supported a powerhouse business woman while still being elegant and relatable. Here are the results if you’d like to see.
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TORONTO BRANDING PHOTOGRAPHER: VIBRANT, LIVELY BRANDING PHOTOGRAPHY

Ignore anyone who tells you what you ‘should’ do for your branding shoot. Thank them for their input, but politely do your own thing. That’s what we believe here at Gooseberry Studios — we’re all about dreaming, designing and creating custom shoots that highlight and showcase the real you in a memorable way! Here’s one of our latest Toronto branding photography projects. The goal for this one? Vibrant, lively, elegant and sexy — mission accomplished! (more…)

TORONTO PERSONAL BRANDING PHOTOGRAPHER: AN ELEGANT EMOTIVE PERSONAL BRANDING SHOOT

Let’s be honest — the online world is completely bombarded with everyone’s opinion on personal branding. Right? So how do you make your personal brand stand out and attract attention? Here at Gooseberry we believe in unleashing raw creative power to bring forth something different, something that is more art than ‘boring old corporate vibes’ (no offense if that’s your style).

Every shoot we create we work collaboratively with our clients to bring forth branding photography that is effectively tailored to the individual(s). For this personal branding shoot we tapped into our high fashion sensibilities and passion for capturing moody moments that are doused in emotion. The results? Well take a peek if you’re interested! (more…)

TORONTO BRANDING PHOTOGRAPHY: MAKIN THE BACON PERSONAL BRANDING SHOOT AND BRAND VIDEO

“K” is for “killing it,” which is exactly what Karen, founder of Makin the Bacon, did during her Toronto personal branding photoshoot! This modern day digital girl in a digital world works as a blog and social media consultant, while also teaching service-based small business owners how to rock a digital game plan!

As vibrant as she is knowledgeable, Gooseberry was tasked with creating a branding photoshoot that would capture her unique personality, her expertise and her one-of-a-kind style of entrepreneurship in a memorable way. Here’s what we cooked up — a quirky, chic and vivacious branding photography collection and branding video! Take a peek! (more…)

TORONTO BRANDING PHOTOGRAPHER: ASHLEE FROESE PERSONAL BRANDING SHOOT

The beauty of a personal branding shoot is that it can be anything you want it to be. There are no rules. There is no right or wrong. There is only unlimited imagination that comes to life through creative styling, dynamic lighting, powerful emotion and tailored hair and makeup that accentuates the real you — this is the recipe Gooseberry cooks up for every branding, commercial and fashion photoshoot that we embark upon in our downtown Toronto photography studio! For Ashlee Froese’s personal branding photoshoot, we went for bold, fashion-forward, chic, strong and feminine! Here are some of the results if you’d like to see! (more…)

TORONTO NEWBORN PHOTOGRAPHY: A DOTING BIG SISTER

It’s always a delight to welcome families into our sun-drenched downtown Toronto photography studio, especially when the family is welcoming a fresh bundle of joy! Gooseberry newborn photo sessions are casual, organic and relaxed, filled with snuggles, candid beauty and so much sweetness the heart might actually burst. No word of a lie, I actually had to pause during this shoot to wipe away a joyful tear, the sweetness was THAT much! To see the full sneak peek from this natural newborn photoshoot, keep reading! (more…)

TORONTO PHOTOGRAPHY STUDIO: WELCOME TO GOOSEBERRY STUDIOS QUEEN WEST STUDIO

On January 1st, 2019 Gooseberry moved into its new home — a beautiful sun-drenched space located in the heart of the fashion-forward Queen West neighbourhood. Today we’re absolutely delighted to say that the decorating is done, we’re all settled in and ready to show you all the details if you’re interested! Keep reading for the full Toronto photography studio tour! (more…)