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JOURNAL

LIES, LIES AND MORE LIES ABOUT BRANDING: COMMON BRANDING MYTHS TO BE MINDFUL OF

branding mythsBranding, branding everywhere, but what on earth does it mean? In recent years, the term “branding” has reached buzz-word level status. Its mainstream rise in popularity, however, has also brought forth countless branding myths and flat out lies, which drastically get in the way of running a winning brand.

We’re going to tackle the most common branding myths we see touted time and time again to help you understand what matters most when it comes to building a brand that stands out and performs strategically. (more…)

BUILDING AS A PERSONAL PHILOSOPHY

gooseberry studios build yourself essayIn The Dark Knight Rises, Bruce Wayne (Batman) is thrown into a prison deemed impossible to escape. His back is broken, he’s immobilized and left to watch his beloved city of Gotham get destroyed (bear with me, I have a point, I swear).

Little by little, Wayne’s back heals and he starts exercising aggressively to regain his strength. One of his fellow prisoners asks, “Why do you build yourself?” After all, their surroundings are insurmountable.

Wayne replies, “I’m not going to die in here.”

And what happens?

…well, it is a superhero movie. He vanquishes all odds, breaks free and returns to Gotham just in the nick of time to face his enemies and save the world. Obviously.

Superhero surrealism aside, I’ve been thinking about that line, “Why build yourself?” quite a bit during self-isolation amid the COVID-19 pandemic. Blame it on all the movies I’ve been watching or my lifelong adoration of fiction for inspiration.
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TORONTO BRANDING PHOTOGRAPHER: BUSINESS LOVE LETTERS FROM GOOSEBERRY

Building a successful business isn’t easy. My first year of being my own boss felt a lot like drowning. There was lots of panic, a never-ending feeling of “Oh gosh, I can’t breathe” and burn out struck a cord too. I wish I had had access to more established business owners for guidance, advice and tips to make those initial 12 months smoother and less anxious.

I’m a big believer in ‘growing to be the person you needed’ and this is something I’m hoping to practice more concretely this year through Gooseberry’s brand new and FREE “Business Love Letters” Program. (more…)