A boutique fashion photography and branding studio. Adorable print shop too.
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Branding, branding everywhere, but what on earth does it mean? In recent years, the term “branding” has reached buzz-word level status. Its mainstream rise in popularity, however, has also brought forth countless branding myths and flat out lies, which drastically get in the way of running a winning brand.
We’re going to tackle the most common branding myths we see touted time and time again to help you understand what matters most when it comes to building a brand that stands out and performs strategically. (more…)
In The Dark Knight Rises, Bruce Wayne (Batman) is thrown into a prison deemed impossible to escape. His back is broken, he’s immobilized and left to watch his beloved city of Gotham get destroyed (bear with me, I have a point, I swear).
Little by little, Wayne’s back heals and he starts exercising aggressively to regain his strength. One of his fellow prisoners asks, “Why do you build yourself?” After all, their surroundings are insurmountable.
Wayne replies, “I’m not going to die in here.”
And what happens?
…well, it is a superhero movie. He vanquishes all odds, breaks free and returns to Gotham just in the nick of time to face his enemies and save the world. Obviously.
Superhero surrealism aside, I’ve been thinking about that line, “Why build yourself?” quite a bit during self-isolation amid the COVID-19 pandemic. Blame it on all the movies I’ve been watching or my lifelong adoration of fiction for inspiration. (more…)
HOW TO CREATE HEALTHY SOCIAL MEDIA HABITS IN YOUR BUSINESS
Social media can be a wonderful business tool for connecting, building community and generating leads when you invest time into creating healthy social media habits. It’s important to never forget that these apps are PROGRAMMED to be highly addictive too. There is a ton of data out there proving the negative side effects that excessive social media use can have on our mental health — increased anxiety and depression, disrupted sleep, lack of productivity, the list goes on and on.
Therefore, inevitably, as with anything in life, creating healthy social media habits becomes key to maximizing the positive potential of these platforms.
For exampIe: I adore peanut butter chocolate chip cookies and without question the first two cookies always bring me joy. How do I feel after wolfing down an entire tray though? Social media consumption is very similar.
Here are a few tried and true methods I employ in my day to day to build healthy social media habits so I can have my cookies (and eat them too!) (more…)
Building a successful business isn’t easy. My first year of being my own boss felt a lot like drowning. There was lots of panic, a never-ending feeling of “Oh gosh, I can’t breathe” and burn out struck a cord too. I wish I had had access to more established business owners for guidance, advice and tips to make those initial 12 months smoother and less anxious.