Do you need to put a little spring in your brand’s online presence this season? Do you have an exciting new product launch coming soon that you need to promote? Is your headshot as fresh and fabulous as it could be? Revisiting your branding photography might be just the boost your business needs this spring! (more…)
We believe that modern day couples who don’t want to throw an expensive or stressful wedding should have an elegant and beautiful alternative. Enter Gooseberry. We’re delighted to be extending our photography and branding services to also serve as a Toronto elopement photographer.
Our mission is to help couples celebrate their marriage in a gorgeous, styled occasion and walk away with magazine quality photos. Let’s take a peek at what this new style of elopement photography can look like! (more…)
When it comes to personal branding photography for wellness practitioners, it’s important to stand out. And standing out usually means doing something completely different from what is considered “industry norm.” Offering a bold and artful approach to vibrant, lively and genuine photography is what Gooseberry is known for. Our mission? Helping our clients step into a signature branding style that is all their own. Let’s take a peek at what we created in this chiropractor branding photography session with the lovely founder of Integra Health Centre, Dr. Sapna. (more…)
Branding, branding everywhere, but what on earth does it mean? In recent years, the term “branding” has reached buzz-word level status. Its mainstream rise in popularity, however, has also brought forth countless branding myths and flat out lies, which drastically get in the way of running a winning brand.
We’re going to tackle the most common branding myths we see touted time and time again to help you understand what matters most when it comes to building a brand that stands out and performs strategically. (more…)
In The Dark Knight Rises, Bruce Wayne (Batman) is thrown into a prison deemed impossible to escape. His back is broken, he’s immobilized and left to watch his beloved city of Gotham get destroyed (bear with me, I have a point, I swear).
Little by little, Wayne’s back heals and he starts exercising aggressively to regain his strength. One of his fellow prisoners asks, “Why do you build yourself?” After all, their surroundings are insurmountable.
Wayne replies, “I’m not going to die in here.”
And what happens?
…well, it is a superhero movie. He vanquishes all odds, breaks free and returns to Gotham just in the nick of time to face his enemies and save the world. Obviously.
Superhero surrealism aside, I’ve been thinking about that line, “Why build yourself?” quite a bit during self-isolation amid the COVID-19 pandemic. Blame it on all the movies I’ve been watching or my lifelong adoration of fiction for inspiration. (more…)
HOW TO CREATE HEALTHY SOCIAL MEDIA HABITS IN YOUR BUSINESS
Social media can be a wonderful business tool for connecting, building community and generating leads when you invest time into creating healthy social media habits. It’s important to never forget that these apps are PROGRAMMED to be highly addictive too. There is a ton of data out there proving the negative side effects that excessive social media use can have on our mental health — increased anxiety and depression, disrupted sleep, lack of productivity, the list goes on and on.
Therefore, inevitably, as with anything in life, creating healthy social media habits becomes key to maximizing the positive potential of these platforms.
For exampIe: I adore peanut butter chocolate chip cookies and without question the first two cookies always bring me joy. How do I feel after wolfing down an entire tray though? Social media consumption is very similar.
Here are a few tried and true methods I employ in my day to day to build healthy social media habits so I can have my cookies (and eat them too!) (more…)