Branding, branding everywhere, but what on earth does it mean? In recent years, the term “branding” has reached buzz-word level status. Its mainstream rise in popularity, however, has also brought forth countless branding myths and flat out lies, which drastically get in the way of running a winning brand.
We’re going to tackle the most common branding myths we see touted time and time again to help you understand what matters most when it comes to building a brand that stands out and performs strategically. (more…)
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Building a successful business isn’t easy. My first year of being my own boss felt a lot like drowning. There was lots of panic, a never-ending feeling of “Oh gosh, I can’t breathe” and burn out struck a cord too. I wish I had had access to more established business owners for guidance, advice and tips to make those initial 12 months smoother and less anxious.