We are bold and artful trend-breakers who build vibrant, lively and genuine brands that dare to stand out.
Forge an emotional connection that your clients will love and make your dream job come true with our Toronto personal branding team.
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toronto personal branding

GOALS
& VISION
To demonstrate the wild imagination and vibrant nature that fuels our modern brand house and photography studio philosophy. Bold, artful, lively. 

WHAT MAGIC
WE CREATED
  Logo + Artwork
Branding Photoshoot
Brand Colour Palette
Art Direction

EXTRA MAGIC
THAT WAS INCLUDED
Mission Statement + Tagline
Key Messaging
Product Development
Brand Identity Playbook

“When it came to branding my own studio’s identity I wanted a concept that balanced elegance with the messy wild nature that is so often intimately linked to the creative process. The design was weaved around themes of playful imagination, mature elegance and a brave exploration of punchy colour. The result is a brand identity that encapsulates our belief in custom over cookie cutter, in presence over perfection and in bold and artful action over playing it safe and following trends.”
Laura B., GOOSEBERRY STUDIOS


 

GOALS
& VISION
To create a modern, yet natural aesthetic that blends sass with warmth. A poised yet down-to-earth skincare and health brand to help you start crushing on your skin.

WHAT MAGIC
WE CREATED
  Logo + Artwork
Branding Photoshoot
Brand Colour Palette
Art Direction

EXTRA MAGIC
THAT WAS INCLUDED

Mission Statement + Tagline
Key Messaging
Packaging Design
Brand Identity Playbook

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”
Dr. Newell ND  |  CONNECTED Health & Skin


 

GOALS
& VISION
To embody a next generation functional medicine clinic in a vibrant, minimalist and artistic manner that captured full body movement, living well and chiropractic care.

WHAT MAGIC
WE CREATED
  Logo + Artwork
Branding Photoshoot
Brand Colour Palette
Art Direction

EXTRA MAGIC
THAT WAS INCLUDED

Mission Statement + Tagline
Key Messaging
Product Development
Brand Identity Playbook

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”
CLIENT


 

GOALS
& VISION
To build an editorial aesthetic that is polished, edgy, classic and luxurious while maintaining flexibility to explore endless fashion-forward iterations.

WHAT MAGIC
WE CREATED
  Logo
Branding Photoshoot
Brand Colour Palette
Art Direction

EXTRA MAGIC
THAT WAS INCLUDED

Mission Statement + Tagline
Key Messaging
Product Development
Brand Identity Playbook

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”
CLIENT


GOALS
& VISION
To craft a bright, trendy, cosy aesthetic grounded in a blend of Scandinavian and tropical energy. A refreshing approach to therapy and mental healthcare for all ages.

WHAT MAGIC
WE CREATED
  Logo
Branding Photoshoot
Brand Colour Palette
Art Direction

EXTRA MAGIC
THAT WAS INCLUDED

Mission Statement + Tagline
Key Messaging
Team Headshots
Brand Identity Playbook

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”
CLIENT


 

toronto personal branding

GOALS
& VISION
To build an energetic, joyful brand that reflects the modern ambitious woman who is both powerful and playful, confident and chic, open and strong.

WHAT MAGIC
WE CREATED

  Logo + Artwork
Branding Photoshoot
Brand Colour Palette
Art Direction

EXTRA MAGIC
THAT WAS INCLUDED

Mission Statement + Tagline
Key Messaging
Website Visual + Content Design
Brand Identity Playbook

“I generally didn’t have a great experience with the previous companies/people I’ve worked with. No one could really distill what it was that I was trying to do. Then I worked with Gooseberry, which was really great! The process was detailed and I felt that Laura really took the efforts to understand what I was trying to do and where I was coming from. She kept me focused on building the brand identity and was always patient in answering any questions that I had. She helped me make the brand come alive!

I now understand that my brand has a personality and voice of its own; that it has a direction it needs to be steered towards. It has an image that needs to be consistent and that image involves not only the visual aspects, but also the content, the way it’s written, and how it makes the customers feel. Gooseberry’s smooth process will take you from just a concept and breathe life into it, turning it into a fully formed identity.”

Ellen Wong  |  THE JOY AVENUE


LET’S CHAT ABOUT YOUR BRANDING NEEDS