People tend to shop with their eyes first, which means that your brand needs compelling product photography and dynamic product images. Gooseberry’s beautiful, creative product photography in Toronto draws a potential customer in and connects them emotionally to your product by telling a brand story.
That’s exactly what we set to work to do for this gorgeous line of luxury ethically-made pet carriers. And what an adorable shoot it was. Keep reading for the full product branding photography results, if you’re interested.
(more…)
Here at Gooseberry we love rich colour and even richer textures, which is why this Toronto spring fashion photography lookbook shoot was a dream come true! Lavish faux fur coats, accessories doused in extra dazzle and some moody moods to boot! Keep reading for highlights from the whole shoot if you’re interested!
Here at 
Last year Gooseberry started a portrait with no makeup series titled “As You Were.” Our portrait with no makeup series was designed to explore the idea of confidence without covering up one’s face and to help women see themselves as they really are.
An afternoon of climbing heavy machinery, running through mud and causing sparks to fly? Sign us up! Gooseberry is delighted to present the official 2019 JB Goodhue lookbook! Keep reading for a sneak peek at the new catalog for this fantastic work boot line! 
Ignore anyone who tells you what you ‘should’ do for your 
The beauty of a personal branding shoot is that it can be anything you want it to be. There are no rules. There is no right or wrong. There is only unlimited imagination that comes to life through creative styling, dynamic lighting, powerful emotion and tailored hair and makeup that accentuates the real you — this is the recipe Gooseberry cooks up for every branding, commercial and fashion photoshoot that we embark upon in our downtown Toronto photography studio! For Ashlee Froese’s personal branding photoshoot, we went for bold, fashion-forward, chic, strong and feminine! Here are some of the results if you’d like to see! 
Take a chance with your brand. Be bold, be daring, be something so unique, vibrant, lively and energetic that people will have no choice but to stop and stare! That’s the theme we ran with on this latest gorgeous summer lookbook shoot with the fabulous designer, 
Whoever says winter isn’t a season for adventurous fashion obviously hasn’t been introduced to the incredible boots from 
One of the guiding principles here at Gooseberry is to capture what’s in your heart, the real you, a genuine moment to which were are witness. It’s not about putting on heirs and graces, it’s not about being who you think you should be, it’s about rawness and the beauty that exists within that rawness. This principle was weaved throughout every aspect of 
We love women who mean business. Women who are driven, women who are not afraid to chase down their dreams, women who not only understand what hard work means, but who thrive upon it! So whenever a business woman visits our studio in search of powerful, vibrant, energetic branding photography that showcases them as the true boss they are, we are full swoon! Check out this amazing and luxurious personal branding shoot — were we in Miami or Toronto? We’ll never tell! 
The key to an amazing 
The creative entrepreneur’s mind is often colourful and chaotic. Sometimes your ideas explode out into the world, other times they roll around in your brain amidst quiet introspection. This vibrant branding photoshoot brought to life the story of a budding business woman who is destined to stand out. 
When one goes to the theater, one must get dressed up to the nines (and beyond!) That’s exactly what we did for this glamorous Sex and the City inspired personal branding photoshoot. The lights were bright, the clothing divine and the results akin to a little bit of movie magic. Here’s the rest of this look if you’re interested. 
It’s not everyday you have to shoot around every kind of weather imaginable, but that is exactly how creating the 
Why do we only get our photos taken with our significant other when we get engaged or married? What about capturing all of those wonderful everyday moments that make up our actual lives with another person? I always imagine couples looking back on portraits of themselves together in their youth when they’re retired — imagine that magical feeling that you’d get! So when the lovely 
Fashion is everywhere in this city and being a