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We spill all of our magic beans (aka strategies) for working and living creatively here in, The Gooseberry Review, our monthly letter series.

FASHION

DOG PRODUCT PHOTOGRAPHY IN TORONTO

toronto branding photographerPeople tend to shop with their eyes first, which means that your brand needs compelling product photography and dynamic product images. Gooseberry’s beautiful, creative product photography in Toronto draws a potential customer in and connects them emotionally to your product by telling a brand story.

That’s exactly what we set to work to do for this gorgeous line of luxury ethically-made pet carriers. And what an adorable shoot it was. Keep reading for the full product branding photography results, if you’re interested.
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SPRING FASHION PHOTOGRAPHY TORONTO

spring fashion photography torontoHere at Gooseberry we love rich colour and even richer textures, which is why this Toronto spring fashion photography lookbook shoot was a dream come true! Lavish faux fur coats, accessories doused in extra dazzle and some moody moods to boot! Keep reading for highlights from the whole shoot if you’re interested!
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PERSONAL BRANDING PHOTOGRAPHER TORONTO: POWERFUL BOSS BABE SESSION

personal branding photographer torontoGooseberry has a philosophy when it comes to serving as a personal branding photographer in Toronto. That philosophy is “dare to be different.”

It is easy for business owners to feel lost in the noise of the online world, because of the sheer volume of content. But what we like to say here at Gooseberry is that “over saturation is an opportunity to stand out.” (more…)

BRANDING PHOTOGRAPHY TORONTO: ELEGANT BUSINESS WOMAN BRANDING

Here at branding photography Toronto studio Gooseberry we believe in customizing every client shoot to suit your unique personality, vision and character.

After all, what works for one business owner isn’t going to work for the next. In this gorgeous fashion-forward Toronto branding photography shoot we explored themes that supported a powerhouse business woman while still being elegant and relatable. Here are the results if you’d like to see.
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TORONTO BRANDING PHOTOGRAPHER: VIBRANT, LIVELY BRANDING PHOTOGRAPHY

Ignore anyone who tells you what you ‘should’ do for your branding shoot. Thank them for their input, but politely do your own thing. That’s what we believe here at Gooseberry Studios — we’re all about dreaming, designing and creating custom shoots that highlight and showcase the real you in a memorable way! Here’s one of our latest Toronto branding photography projects. The goal for this one? Vibrant, lively, elegant and sexy — mission accomplished! (more…)

TORONTO PERSONAL BRANDING PHOTOGRAPHER: AN ELEGANT EMOTIVE PERSONAL BRANDING SHOOT

Let’s be honest — the online world is completely bombarded with everyone’s opinion on personal branding. Right? So how do you make your personal brand stand out and attract attention? Here at Gooseberry we believe in unleashing raw creative power to bring forth something different, something that is more art than ‘boring old corporate vibes’ (no offense if that’s your style).

Every shoot we create we work collaboratively with our clients to bring forth branding photography that is effectively tailored to the individual(s). For this personal branding shoot we tapped into our high fashion sensibilities and passion for capturing moody moments that are doused in emotion. The results? Well take a peek if you’re interested! (more…)

TORONTO BRANDING PHOTOGRAPHER: ASHLEE FROESE PERSONAL BRANDING SHOOT

The beauty of a personal branding shoot is that it can be anything you want it to be. There are no rules. There is no right or wrong. There is only unlimited imagination that comes to life through creative styling, dynamic lighting, powerful emotion and tailored hair and makeup that accentuates the real you — this is the recipe Gooseberry cooks up for every branding, commercial and fashion photoshoot that we embark upon in our downtown Toronto photography studio! For Ashlee Froese’s personal branding photoshoot, we went for bold, fashion-forward, chic, strong and feminine! Here are some of the results if you’d like to see! (more…)

TORONTO PORTRAIT PHOTOGRAPHER: AS YOU WERE NO MAKEUP PORTRAIT SERIES SHOOT 03 MIRNA

We’re delighted to unveil As You Were Shoot #3! As You Were is an on-going fine art portraiture series of real women designed to explore natural faces and beauty in a fashion forward style. Each portrait is designed with an elevated wardrobe and stunning editorial location, as any high-end photoshoot would be – the only difference is that each photo subject does not wear any makeup at all.

The goal of the series is to celebrate a new female narrative, one that recognizes a woman’s presence rooted in a foundation of confidence, inner strength and defiance of expectation.

In partnership with Gotham + Grace, it’s our hope that As You Were will inspire an acceptance and celebration of self among women from all walks of life. (more…)

TORONTO BRANDING PHOTOGRAPHY STUDIO: A CLASSY SIMPLE SHOOT

One of the guiding principles here at Gooseberry is to capture what’s in your heart, the real you, a genuine moment to which were are witness. It’s not about putting on heirs and graces, it’s not about being who you think you should be, it’s about rawness and the beauty that exists within that rawness. This principle was weaved throughout every aspect of The Classy Simple Life’s Personal Branding Shoot. We created a timeless aesthetic that was filled with light, laughter and longevity. Click through to see all the gorgeous results! (more…)

TORONTO BRANDING PHOTOGRAPHER: LIKE A BOSS WHO MEANS BUSINESS

We love women who mean business. Women who are driven, women who are not afraid to chase down their dreams, women who not only understand what hard work means, but who thrive upon it! So whenever a business woman visits our studio in search of powerful, vibrant, energetic branding photography that showcases them as the true boss they are, we are full swoon! Check out this amazing and luxurious personal branding shoot — were we in Miami or Toronto? We’ll never tell! (more…)

TORONTO BRANDING PHOTOGRAPHER: DESIGNER’S LIFESTYLE BRANDING SHOOT

The key to an amazing branding photoshoot is feeling comfortable. Standing in front of a camera isn’t an easy thing for most of us and it’s completely natural for nerves to creep in. Choosing the ideal location for a branding photoshoot is therefore essential. For this chic, dog-loving boss babe we shot in her beautifully sun-soaked studio, the place where all the magic happens for her incredible dog fashion designs. The results? Well, have a look for yourself! (more…)

TORONTO BRANDING PHOTOGRAPHY: WORDS, WIT AND WISDOM FROM A SEASONED SCREENWRITER

It is with great pleasure that we introduce to you today a wonderful new brand that we built for seasoned Toronto screenwriter and director, Nik Benn! This impressive gentleman sold his first tv show in 2017 (before he was 30-years-old we might add), has served as a judge in an esteemed national screenwriting competition and has his brain involved in countless script and film projects coming to life across the city.

Needless to say it was time to showcase all of this raw talent within his own personal brand and website. The scope of this project included logo development, brand identity, branding photoshoot and website creation — all of which Gooseberry put together with painstaking attention to detail. Here are the results if you’re interested! (more…)