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We spill all of our magic beans (aka strategies) for working and living creatively here in, The Gooseberry Review, our monthly letter series.

TORONTO FASHION PHOTOGRAPHER: A LITTLE BIT OF MYSTERY NEVER HURT ANYONE

Fashion photography is true escapism, especially when you work with somebody who is eager and open to direction so we can transform just another streetstyle shoot into something memorably editorial. Fashion photography, much like fashion itself, should be compelling. It should be original. It should be different and drenched with attitude.

These are the things Gooseberry accomplished during this spring Toronto fashion photoshoot punctuated by tulle and buttery Italian leather pumps — and it’s going down in studio history as one of our favourites to date! How exactly did we pull it off? Ah, well, a little mystery never hurt anyone. See the full shoot after the jump! (more…)

TORONTO BRAND MANAGER: 12 MUST-DO ITEMS TO MAKE YOUR BUSINESS STRONGER THAN EVER IN THE NEW YEAR

Ah, the end of the year – it’s a magical time! Not only do we get swept away by the excitement of the holiday season, but our creative brains also start thinking ahead to all of the wonderful things we hope to accomplish in the new year. (Hi, my name is Laura, and I’m a goal setter – you?)

In order to give your business the best start in the New Year, there are a number of tasks I always recommend tackling either before you sign off for eggnog and sugar cookies or first thing when you get back. This practical to-do list will help you kick off 2018 stress-free so that you can channel your refreshed energies into new exciting projects. (more…)

TORONTO FASHION PHOTOGRAPHER: COUPLE’S PORTRAITS IN AN ICECREAM SHOP

Why do we only get our photos taken with our significant other when we get engaged or married? What about capturing all of those wonderful everyday moments that make up our actual lives with another person? I always imagine couples looking back on portraits of themselves together in their youth when they’re retired — imagine that magical feeling that you’d get! So when the lovely Jem Castor asked if her fella could tag along on a fashion shoot, I was more than happy to run with the concept! I took them to the most darling cosy icecream parlour in downtown Toronto. They split a milkshake, sipped rich espressos and cuddled up together for a truly dreamy couple’s portrait session. Take a peek here!
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TORONTO FOOD PHOTOGRAPHER: INTERVIEW WITH TRACY HOULE ABOUT FOOD, LIFE AND BUSINESS

This summer I had the tremendous pleasure of meeting a warm and bubbly Toronto nutritionist by the name of Tracy Houle. I spent a wonderful full season working closely with her to build her brand and launch her business. It was a really inspiring project filled with lots of laughter, shooting mouth-watering food (even healthy cookies that were to die for — seriously, check out her newsletter) and learning about wellness matters along the way!

While working on the behind-the-scenes brand building items and assisting with the business development, I learned so much from Tracy about food and health related to food. I just had to interview her so you guys could also get to know this amazing human and get acquainted with her fantastic food philosophy that doesn’t sacrifice taste! So without further adieu, here she is! Take it away Tracy! (more…)

TORONTO HOLIDAY MINI SESSIONS: 2017 CHRISTMAS MINI SESSIONS

The holidays are just around the corner, which means it’s time to think about your holiday portraits! I don’t know about you, but I love love love making a cup of hot chocolate (with extra marshmallows, of course), slipping into my most comfortable flannel pjs and curling up with photo albums of holidays past. There is nothing better! Make sure you capture this holiday season in style with a candid, playful and pretty Holiday Mini Session! This year Gooseberry Studios is offering indoor and outdoor options! Find the details below! (more…)

TORONTO MATERNITY PHOTOGRAPHER: SAYING HELLO TO THE BABY BUMP

I love when families decide to start celebrating their new baby while they are still a darling baby bump. And what better way to celebrate than through a sweet endearing maternity session that co-stars the excited big sister to be! We jumped around in the studio for some modern portraits before zipping out to one of the family’s favourite outdoor spots in the city for squishy hugs, lots of laughter and excited chats about what being a big sister is all about. Here’s a sneak peek from the session if you’re interested.
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TORONTO WEDDING PHOTOGRAPHER: A MODERN WEDDING BURSTING WITH VINTAGE STYLE

Last weekend I captured my last wedding of the 2017 season and it was a gorgeous one! Despite the weather forecast threatening torrential downpours all day, we ducked between the rain drops to capture some stunning moments of this wonderful celebration. We traveled between The Thompson Hotel and the Guild Inn to capture honest, organic portraits and lots of laughter and love as well! Here’s a sneak peek from the day, if you’re interested. (more…)

CREATIVE TODDLER’S ROOM: A TINY 244 SQ.FT NURSERY WITH BIG STYLE

Most people would see a 244 sq. ft space and think, “Closet!” But not the fine team at Colleen Broadhurst Interiors. They took one look and the space and decided it would make a darling toddler room with plenty of space for big style! Well, needless to say, the results took our breath away!

Featured in this darling genius space is our Prickle Your Fancy 03 print in 20×30 format. There are only 20 of this beauty available (well, now 19) and we couldn’t be more delighted to see him snoozing in this charming room. For the complete room details, keep reading! (more…)

GENDER NEUTRAL NURSERY DESIGN: AN ELEGANT NURSERY FIT FOR A ROYAL BABY


My heart still skips a beat whenever I see one of my beloved Gooseberry Prints hanging in a little one’s nursery or playroom — especially when it is a large format limited edition print. I love the idea that a darling baby will be growing up with something completely unique hanging on their wall, a piece of art that belongs to them and maybe even one day will be passed down through their family. This beautiful space features our shy beauty Dobbin 08 in 20×30 format.

This gorgeous gender-neutral nursery was designed by the incredibly talented Kendra Bester Design and it is so pretty, I want to move in myself! Take a peek at all the exquisite details below if you’re interested! (more…)

TORONTO BRANDING PHOTOGRAPHER: HOW TO MAKE MUNDANE WORK TASKS INSTANTLY MORE FUN

Whether you’re your own boss or working for somebody else, we all have those pesky ‘I have to do this but I really really hate this’ tasks that at the end of the day just have to get done. Perhaps book keeping is your nemesis, maybe sending out contracts and invoices isn’t your jam, or maybe returning endless emails gets you a bit down.

Whatever your despised action item is (and be honest, we all have them no matter how much we love our jobs), we’re happy to report that we’ve come up with a tried and true strategy to turn those frowns upside down and restore the fun to work; all aspects of work! (more…)

AFFORDABLE TORONTO WEDDING PHOTOGRAPHER: DARLING TRASH THE DRESS SESSION

I’ve always thought it a great shame that so much time, energy and expense goes into finding the ideal dress for a wedding day, only to have it locked up in a closet for the rest of its life once the cake is cut. So when this lovely couple reached out to me wanting to do something creative with their wedding dress, I leapt at the opportunity! They wanted bright, bubbly and fun so we put our heads together and came up with this colourful concept. (more…)

AFFORDABLE TORONTO WEDDING PHOTOGRAPHER: INTIMATE WEDDING AT LANGDON HALL

Imagine gathering 12 of your favourite people in the world and booking a spectacular historic inn that looks like something that has been transported from a Jane Austen novel. This is the wedding I had the pleasure of capturing over the weekend and I have to say it was a truly one-of-a-kind day. The love, laughter and ease of the entire celebration was inspiring and most of all it was stress-free — even when the heaven’s decided to open moments before the couple’s dramatic first look! Here’s a sneak peek if you’d like to see. (more…)

TORONTO BRAND MANAGER: 5 BUSINESS SECRETS TO HELP YOU SUCCEED

I remember bringing my business license home like it was yesterday. I poured myself a cup of tea and I sat down at my breakfast bar while the piece of paper that declared I was going to attempt to be my own boss trembled in my hand. Running a business seemed out of reach, mysterious and other worldly. I remember wondering, desperately, how others made it work? What were their secrets? Today, if you’re interested, I would like to share five of my personal secrets for running my business. (more…)

TORONTO FASHION PHOTOGRAPHER: AN ILLUMINATING WHITE DRESS EDITORIAL LOOK

“Slip into something that makes you feel alive. A touch of rouge, a dab of lipstick, a gown that wraps tightly around you in every direction smothering any trace of self doubt or anxiety, at least for a time. Move as if the world were a painting, an exquisite piece of art still trapped within messy creation, its final form forever dictated by where you step and the path you choose.”

Take a peek at the rest of this moody evening Toronto fashion editorial after the link!

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AFFORDABLE TORONTO WEDDING PHOTOGRAPHER: ALL YOU NEED IS A SMILE FOR ENGAGEMENT PHOTOS

Here at Gooseberry Studios, I have a theory about engagement sessions. It’s not about what you wear or how you do your hair. It’s not about being super styled or overly planned. The best engagement sessions are about being present with each other on camera in a single simple setting that holds sentimental value — and (the secret ingredient) not being afraid to really laugh. This wonderful couple followed this exact recipe for their sunset engagement session in Waterloo earlier this week and the results are… well, take a peek and this sneak peek and see for yourself. (more…)

TORONTO FASHION PHOTOGRAPHER: CORPORATE EDITORIAL STREETSTYLE

This past spring I had the tremendous pleasure of working with the lovely Erica Fox on a fashionable branding project. For our first shoot, we set about capturing creative corporate looks out and about in the city that are suitable for the office, yet bursting with unique personality. We focused on a modern, bold and bright aesthetic and here are some of the results.

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AFFORDABLE TORONTO WEDDING PHOTOGRAPHER: SUMMER TORONTO WEDDING

On Friday Gooseberry joined this lovely Irish couple for a bubbly outdoor wedding celebration! To add even more emotion to the day, the pesky weather report kept threatening a storm so we raced around beneath the clouds with our fingers crossed hoping for sunshine. And luckily enough, the heaven’s came through! We visited the iconic Toronto skyline to document this international love story, we witnessed beautiful vows exchanged beneath a shady canopy and we danced the night away, watched over by twinkling chandeliers. Here’s a sneak peek from the day if you’re interested. (more…)

TORONTO FASHION PHOTOGRAPHER: DOWN-TO-EARTH TORONTO STREETSTYLE

You know what I love most about fashion photography? More than the clothes and the creative process, more than the various tones that fashion photography can be captured in and the opportunity to play with light and shadow, I love the idea that the women I photograph will one day, perhaps in their retirement surrounded by great grandkids with a million laugh lines crinkling around their eyes, look back on these images and think, “Wow. I was a total babe!”

There is a saying that youth is wasted on the young, which has only started to resonate with me as I prepare to exit my twenties. As women we spend too much of our youth deeply criticizing our bodies. Our looks are somehow paramount, even to ourselves, and we waste hours putting on makeup, deciding what to wear, and after all that effort still not being satisfied with what we see in the mirror. Fashion photography, however, has the power to capture a woman at her most confident and creative. That is something truly precious. (more…)