A boutique fashion photography and branding studio. Adorable print shop too.
“Slip into something that makes you feel alive. A touch of rouge, a dab of lipstick, a gown that wraps tightly around you in every direction smothering any trace of self doubt or anxiety, at least for a time. Move as if the world were a painting, an exquisite piece of art still trapped within messy creation, its final form forever dictated by where you step and the path you choose.”
Take a peek at the rest of this moody evening Toronto fashion editorial after the link!
Here at Gooseberry Studios, I have a theory about engagement sessions. It’s not about what you wear or how you do your hair. It’s not about being super styled or overly planned. The best engagement sessions are about being present with each other on camera in a single simple setting that holds sentimental value — and (the secret ingredient) not being afraid to really laugh. This wonderful couple followed this exact recipe for their sunset engagement session in Waterloo earlier this week and the results are… well, take a peek and this sneak peek and see for yourself. (more…)
This past spring I had the tremendous pleasure of working with the lovely Erica Fox on a fashionable branding project. For our first shoot, we set about capturing creative corporate looks out and about in the city that are suitable for the office, yet bursting with unique personality. We focused on a modern, bold and bright aesthetic and here are some of the results.
You know what I love most about fashion photography? More than the clothes and the creative process, more than the various tones that fashion photography can be captured in and the opportunity to play with light and shadow, I love the idea that the women I photograph will one day, perhaps in their retirement surrounded by great grandkids with a million laugh lines crinkling around their eyes, look back on these images and think, “Wow. I was a total babe!”
There is a saying that youth is wasted on the young, which has only started to resonate with me as I prepare to exit my twenties. As women we spend too much of our youth deeply criticizing our bodies. Our looks are somehow paramount, even to ourselves, and we waste hours putting on makeup, deciding what to wear, and after all that effort still not being satisfied with what we see in the mirror. Fashion photography, however, has the power to capture a woman at her most confident and creative. That is something truly precious. (more…)
Engagement sessions that incorporate things the couple are naturally enthusiastic about are always the most memorable. For this Toronto engagement session we wandered the iconic St. Lawrence Market, thus capturing the couple’s affinity for local food, coffee and urban style! Simple, style and sweet — everything a modern and meaningful engagement session should be. (more…)
Spring weddings are light and dreamy, breathy and beautiful — but also constantly teased by the lingering possibility of rain. This gorgeous couple’s celebration on Saturday was such an affair, but love conquered all — even the weather! Rather than let a few raindrops get them down, this lively bride and groom busted out some umbrellas and a wonderful sense of humour to make the most of their day. Laughter, laughter and more laughter trickled throughout the entire celebration. Here’s a sneak peek! (more…)
You created a business. You nurtured it. You watched it grow, but then something shifts. You realize, with a pit of dread forming in your stomach, that the brand you worked so tirelessly on no longer suits you and you’re left grappling the question, “How on earth can I rebrand without losing what I’ve already built?”
Rebranding can be an intimidating process, but it can also be a healthy development for a growing business on its way to new levels of success. However, there are a few things that I would recommend keeping in mind to help make your rebrand as effective and efficient as possible. (more…)
Fashion is everywhere in this city and being a Toronto fashion photographer is one of the aspects of my business that I love the most. No two fashion shoots are the same. The creativity in the clothes, the people, the photography side of a shoot, the city itself is all so gorgeous that I always come away from a shoot feeling invigorated and freshly inspired. This shoot features the lovely Style Me Marina, a talented Toronto fashion blogger who has impeccable style and a flair for putting together outfits that truly stand out. (more…)
I have this trick that I would like to share with you for boosting productivity and making any work day far more accomplished. It is the easiest thing in the world to master and a ritual that is an essential part of my day-to-day. My trick is…. (more…)
Running and relying on your own business is exciting, but also petrifying, which is why today I would like to take a moment and share 21 things that I wish I had known before starting my own business many moons ago. In other words, this is a list of things that I wish my younger self had been told. So here it goes! (more…)
If there is one piece of advice that I cannot stress enough to budding and established entrepreneurs alike it’s this: write a business plan. Even if you aren’t actively looking for investors, a business plan is a fantastic exercise to help you understand your company inside and out, as well as its position in the marketplace. (more…)
The tantalizing sense of possibility that lies in the fresh year ahead is intoxicating and it’s easy to get swept away by that warm and fuzzy feeling when setting your goals.
Creating goals that are attainable is something of an art form in and of itself, and while there is no right or wrong way to go about this, here are some tips that I’ve gleaned from my years running my own business that I hope will help you to achieve yours. (more…)
In case you didn’t know it, Toronto is home to an insane amount of fashion talent! From designers, to fashion bloggers, models and boutiques, this is a metropolis that is buzzing with style gurus and inspirational icons. This year I had the tremendous pleasure of working with numerous talented fashionistas and above are a few of my favourite 2016 fashion photography moments. (A lot of what I shot this year is on deck for publication/debut next year, so I am unable to share those right now. But hopefully you enjoy this roundup of fashion captures!) (more…)
Working with Do Well Dress Well was an amazing experience! This fantastic professional blogger not only has an incredible sense of style, but she also offers all sorts of business savvy to help young professionals succeed in the workplace. For this shoot I wanted to create a feeling that was corporate, yet lively, authentic and at the same time a little bit dreamy. The results are colourful and joyful with a little bit of edginess. Hop on over and check out her blog now! (more…)
There is a buzzword floating around at the moment on throw pillows, coffee mugs, notebooks and tote bags, and that word is ‘hustle.’ However, being told to simply ‘hustle’ as a piece of advice for success can be overwhelming. So today I would like to offer a few personal tips to help answer the burning question, “How exactly do I hustle to help my business succeed?” (more…)
This year I had the incredible opportunity to sponsor Blog Podium 2016 in Toronto as the official event photographer. Capturing the inspiring energy that was generated by a room filled with influencers, key note speakers and creative professionals was something akin to a dream assignment. The day was filled with laughter, fascinating insights into the blogging world, speed networking opportunities, flowers and workshops!
Perhaps one of my favourite moments from the day was stumbling upon The Tiffany Pratt discovering a stack of her freshly published book for the first time — it was a special moment to be sure! Although the day itself was rainy outside, the atmosphere inside St. James Cathedral Centre was intoxicating and one that I will remember for a long time to come.
BOOK YOUR EVENT PHOTOGRAPHY PACKAGE TODAY!
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