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We spill all of our magic beans (aka strategies) for working and living creatively here in, The Gooseberry Review, our monthly letter series.

TORONTO 2018 HOLIDAY MINI SESSIONS: CHRISTMAS MINI SESSIONS FOR THE WHOLE FAMILY

What can I say? It’s the most wonderful time of the year again! Gooseberry’s Annual Holiday Mini Sessions are back and as sparkly as ever! We can’t wait to capture some festive magic for you and your family! Complete details below!

INCLUDES

– a pre-shoot consultation by phone or email
– 30 minutes of shoot time
– 15 final hi-res retouched images
— a private online gallery

WHEN
Saturday December 1st 2018 | 10AM – 4:30PM | Gooseberry Studios, Toronto

COST
$150 (+hst)

This year’s set will house a magical Christmas tree forest scene — trees of all shapes and sizes with sparkle and style! Plus lots of fun chic holiday props! Dress up in your holiday best or get casual and cosy in your cute pjs!


BOOK YOUR HOLIDAY MINI SESSION TODAY!

Gooseberry will be in touch within 24 hours of when you book online to schedule your phone consultation and time slot!

{Due to this being a discounted, limited-space only photo event, refunds will not be issued.}




TORONTO BRANDING PHOTOGRAPHER: LIKE A BOSS WHO MEANS BUSINESS

We love women who mean business. Women who are driven, women who are not afraid to chase down their dreams, women who not only understand what hard work means, but who thrive upon it! So whenever a business woman visits our studio in search of powerful, vibrant, energetic branding photography that showcases them as the true boss they are, we are full swoon! Check out this amazing and luxurious personal branding shoot — were we in Miami or Toronto? We’ll never tell! (more…)

TORONTO FALL MINI SESSIONS: 2018 FALL FAMILY AND PET MINI SESSIONS ARE BACK

It’s that time of year again! Gooseberry’s Annual Toronto Fall Mini Sessions are back and with more dates than ever! Bring your family, your loved ones and even your beloved dog out for fun in the beautiful fall colours!

COST
$150 (+HST)

INCLUDES:
– a pre-shoot consultation
– 30 minutes of shoot time
– suitable for up to 4 people and one dog
– additional $25 per person/pet
– 15 final hi-res retouched images
– a private online gallery

BOOK YOUR FALL MINI SESSION TODAY!

TORONTO BRANDING PHOTOGRAPHER: DESIGNER’S LIFESTYLE BRANDING SHOOT

The key to an amazing branding photoshoot is feeling comfortable. Standing in front of a camera isn’t an easy thing for most of us and it’s completely natural for nerves to creep in. Choosing the ideal location for a branding photoshoot is therefore essential. For this chic, dog-loving boss babe we shot in her beautifully sun-soaked studio, the place where all the magic happens for her incredible dog fashion designs. The results? Well, have a look for yourself! (more…)

TORONTO BRANDING PHOTOGRAPHY: WORDS, WIT AND WISDOM FROM A SEASONED SCREENWRITER

It is with great pleasure that we introduce to you today a wonderful new brand that we built for seasoned Toronto screenwriter and director, Nik Benn! This impressive gentleman sold his first tv show in 2017 (before he was 30-years-old we might add), has served as a judge in an esteemed national screenwriting competition and has his brain involved in countless script and film projects coming to life across the city.

Needless to say it was time to showcase all of this raw talent within his own personal brand and website. The scope of this project included logo development, brand identity, branding photoshoot and website creation — all of which Gooseberry put together with painstaking attention to detail. Here are the results if you’re interested! (more…)

TORONTO BRANDING PHOTOGRAPHER: FINE ART EDITORIAL BRANDING BOSS BABE SHOOT

Here at Gooseberry Studios we believe in breaking the mold, over and over and over again. There’s no point in doing what everyone else is doing in your brand and we work tirelessly with our clients to develop brand identities that standout in the marketplace. So when it came time to shoot this gorgeous powerhouse of a boss babe, we had to cook up something ultra extra, editorial and unique. The answer? Flowers, flowers, everywhere and a contagious energy that bursts through the camera. (more…)

TORONTO BRANDING PHOTOGRAPHER: COFFEE, JUMPSUITS AND PERSONAL BRANDING

Personal branding is — guess — personal! As such, your branding photographs should flawlessly represent you! For this Toronto branding photoshoot we kept an easy, breezy vibe to convey a warm, friendly and supportive brand. Coffee and jumpsuits on a beautiful spring day — that’s all we needed to create some memorable moments for this unique boss babe. (more…)

TORONTO FASHION PHOTOGRAPHER: “AS YOU WERE” | NO MAKEUP SHOOT 01 | COURTNEY

Would you ever think that a 13-year-old girl looked terrible because she wasn’t wearing eye-shadow and lipstick to school? Would you ever think of an 82-year-old woman as ugly because she has wrinkles and doesn’t wear foundation? Of course not, because we universally recognize natural beauty in children and seniors.

So ladies, why are we devastatingly critical of ourselves during those in between ages? Aka – the majority of our lives?

This heavy question has been peculating through my thoughts for several months now. Why do women (in general) feel like we need makeup for any sort of public occasion when a man can throw on a nice outfit and be good to go?

We all begin our journey in this world with the same fresh faced approach to life, yet somewhere along the way half of us feel the pressure to cover up (or accentuate) with makeup. What would we look like if we decided to refute that expectation and instead show up as we were?

This is the concept for Gooseberry and Gotham + Grace’s latest partnership, a new on-going photo series called As You Were. The campaign is an effort to show women a stylish, organic and confident way to embrace their face exactly as it is. (more…)

TORONTO BRANDING PHOTOGRAPHER: GOOSEBERRY STUDIO’S 5 YEAR ANNIVERSARY

Five years ago I was on a subway headed home, trying desperately to keep my composure as I moved further and further away from the job I then considered my dream. I arrived at my apartment and took my dog to the park where, at last alone, I broke down and sobbed on a somber picnic table, a swirl of panic, disappointment and shame ricocheting through my thoughts. I had been laid off that morning and my career was suddenly an all-consuming black hole of doubt.

Faced with the decision to move cities and rebuild (again) or take a stand and try to avoid having to ever work for another corporation, I decided to open a teeny photography studio, then called LLB Creative. And I was terrified.

At the time, being your own boss wasn’t trendy. At the time, people didn’t understand what I was trying to do. At the time I felt a deep embarrassment for not being a part of the corporate career path that I had studied and trained so hard to be a part of. I faced a constant onslaught of questions: “How are you possibly going to make enough money?” “80% of all start ups fail you know.” “Photography is more of a hobby though, right? Nobody really makes it work professionally.” Needless to say, for a long time I was drowning in a sea of doubt.

What a difference between then and now. Now, half a decade later, after more work than I can possibly describe, that photography studio is called Gooseberry. It is a joyful, bustling place with lively commercial projects, an on-going agenda dedicated to exploring creativity, three full-time divisions (photography, branding and an art print shop) and daily adventures of all shapes and sizes.

I cannot believe that year five is here and because I’m an introspective sort of person, who loves to document life’s various milestones, I thought it would be fun to put some of my biggest business lessons learned through experience down on paper. So here goes, in no particular order: (more…)

TORONTO COMMERCIAL PHOTOGRAPHER: TASTE 3 EDITORIAL FASHION SERIES | “BIG HAIR, DONUT CARE”

It’s time for another installment of our editorial fashion series called TASTE! This edition, “Big Hair, Donut Care” is all about capturing that glorious ‘I-don’t-care-what-anyone-thinks’ feeling that so often accompanies the morning after a big night out with even bigger hair. The team and I are back at it again! Here’s the whole editorial series if you’re interested: (more…)

TORONTO BRANDING PHOTOGRAPHER: A FRESH FLORAL INSPIRED REBRAND FOR SPRING

Bright natural colours, a love of nature and an affinity for flowers — this personal branding shoot had all of our favourite elements! It’s amazing how shooting in nature can soothe the soul. Stress evaporates, a calmness settles over the shoot and all you can see is the beauty that Mother Nature has so kindly provided as a backdrop. Here’s more from this shoot if you’re interested. (more…)

TORONTO BRANDING PHOTOGRAPHER: RAVISHING RED BRANDING SHOOT WITH ERICA FOX

Make your brand and your business your own. This is the number one thing I tell EVERY entrepreneur who I work with. There is no point mimicing others in your field. Be brave and add a healthy dollop of imagination to your brand so that it stands out. This is what I love to do and what Gooseberry is all about. If nobody in your field is doing it, that’s your sign to do it! The always lovely Erica Fox ran with this belief 100% in her vibrant, editorial and fashion-forward branding photoshoot centered around the theme of self-love, self-appreciation and self-confidence.

On set, a gorgeous Valentino gown in ravishing red (which I’m now personally completely obsessed with, by the way), an infectious laughter, shadow play and a Vogue-inspired aesthetic. Here are the results if you’re interested…
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TORONTO BRANDING PHOTOGRAPHER: TASTE 2 EDITORIAL FASHION SERIES, “SUNDAE FUN DAY!”

You know what always feels great? Dreaming up a really imaginative photography concept and then making it happen! That’s exactly what Gooseberry Studios got up to a few weeks ago with some talented creatives for a brand new Fashion Editorial Series called TASTE which will be on-going this year. We cooked up a big idea, even bigger hair and a fun vintage-inspired vibe topped off with decadent desserts! Here’s the full editorial if you’re interested: (more…)

TORONTO FASHION PHOTOGRAPHER: SANTANA CANADA WINTER BOOT LOOKBOOK

It’s not everyday you have to shoot around every kind of weather imaginable, but that is exactly how creating the Santana Canada Boots Winter Lookbook shoot unfolded. We arrived at our location (three and a half hours out of the city) to a downpour of rain, which then turned into sleet, then into freezing rain, then a touch of hail and finally into a full on blizzard. The snow in these final images is real — can you believe it? Frozen fingers, lots of laughter and keeping toasty in our luxury winter footwear made for an unforgettable winter fashion photo shoot! It was like frolicking around inside a snow globe! Here is part of the final collection if you’d like to see:
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TORONTO FASHION PHOTOGRAPHER: TASTE 1 EDITORIAL FASHION SERIES | “BEAUTY AND THE BRUNCH!”

One of Gooseberry’s 2018 goals is to shoot more personal photography projects, which is why we’re delighted to introduce the TASTE Fashion Editorial Series — an on-going Toronto fashion photography project that combines imaginative creative looks with popular Toronto restaurants to celebrate the idea of indulging in life’s little luxuries. What I’ve always adored about fashion photography is the promise of playing make believe. For a brief moment you can completely escape into a story, another world, a deliciously dramatic plot. Our amazing team will be working on a fresh TASTE Fashion Editorial installment every month this year to bring together a collection of creatively challenging pieces designed to inspire and entertain.

The first edition of this series is called “Beauty and the Brunch,” a tongue and cheek narrative about a (fictional) woman who adores brunching on her own terms, complete with faux-fur, bold eyeshadow and sassy glam glam glam. Here’s the full shoot if you’re interested:
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