Would you ever think that a 13-year-old girl looked terrible because she wasn’t wearing eye-shadow and lipstick to school? Would you ever think of an 82-year-old woman as ugly because she has wrinkles and doesn’t wear foundation? Of course not, because we universally recognize natural beauty in children and seniors.
So ladies, why are we devastatingly critical of ourselves during those in between ages? Aka – the majority of our lives?
This heavy question has been peculating through my thoughts for several months now. Why do women (in general) feel like we need makeup for any sort of public occasion when a man can throw on a nice outfit and be good to go?
We all begin our journey in this world with the same fresh faced approach to life, yet somewhere along the way half of us feel the pressure to cover up (or accentuate) with makeup. What would we look like if we decided to refute that expectation and instead show up as we were?
This is the concept for Gooseberry and Gotham + Grace’s latest partnership, a new on-going photo series called As You Were. The campaign is an effort to show women a stylish, organic and confident way to embrace their face exactly as it is. (more…)
It’s time for another installment of our editorial fashion series called TASTE! This edition, “Big Hair, Donut Care” is all about capturing that glorious ‘I-don’t-care-what-anyone-thinks’ feeling that so often accompanies the morning after a big night out with even bigger hair. The team and I are back at it again! Here’s the whole editorial series if you’re interested: 
The creative entrepreneur’s mind is often colourful and chaotic. Sometimes your ideas explode out into the world, other times they roll around in your brain amidst quiet introspection. This vibrant branding photoshoot brought to life the story of a budding business woman who is destined to stand out. 
Bright natural colours, a love of nature and an affinity for flowers — this 
When one goes to the theater, one must get dressed up to the nines (and beyond!) That’s exactly what we did for this glamorous Sex and the City inspired personal branding photoshoot. The lights were bright, the clothing divine and the results akin to a little bit of movie magic. Here’s the rest of this look if you’re interested. 
Make your brand and your business your own. This is the number one thing I tell EVERY entrepreneur who I work with. There is no point mimicing others in your field. Be brave and add a healthy dollop of imagination to your brand so that it stands out. This is what I love to do and what Gooseberry is all about. If nobody in your field is doing it, that’s your sign to do it! The always lovely Erica Fox ran with this belief 100% in her vibrant, editorial and fashion-forward branding photoshoot centered around the theme of self-love, self-appreciation and self-confidence.
You know what always feels great? Dreaming up a really imaginative photography concept and then making it happen! That’s exactly what Gooseberry Studios got up to a few weeks ago with some talented creatives for a brand new Fashion Editorial Series called TASTE which will be on-going this year. We cooked up a big idea, even bigger hair and a fun vintage-inspired vibe topped off with decadent desserts! Here’s the full editorial if you’re interested: 
It’s not everyday you have to shoot around every kind of weather imaginable, but that is exactly how creating the 
One of 
Fashion photography is true escapism, especially when you work with somebody who is eager and open to direction so we can transform just another streetstyle shoot into something memorably editorial. Fashion photography, much like fashion itself, should be compelling. It should be original. It should be different and drenched with attitude.
Why do we only get our photos taken with our significant other when we get engaged or married? What about capturing all of those wonderful everyday moments that make up our actual lives with another person? I always imagine couples looking back on portraits of themselves together in their youth when they’re retired — imagine that magical feeling that you’d get! So when the lovely 
“Slip into something that makes you feel alive. A touch of rouge, a dab of lipstick, a gown that wraps tightly around you in every direction smothering any trace of self doubt or anxiety, at least for a time. Move as if the world were a painting, an exquisite piece of art still trapped within messy creation, its final form forever dictated by where you step and the path you choose.”
This past spring I had the tremendous pleasure of working with the lovely 
You know what I love most about fashion photography? More than the clothes and the creative process, more than the various tones that fashion photography can be captured in and the opportunity to play with light and shadow, I love the idea that the women I photograph will one day, perhaps in their retirement surrounded by great grandkids with a million laugh lines crinkling around their eyes, look back on these images and think, “Wow. I was a total babe!”
Fashion is everywhere in this city and being a 
Running and relying on your own business is exciting, but also petrifying, which is why today I would like to take a moment and share 21 things that I wish I had known before starting my own business many moons ago. In other words, this is a list of things that I wish my younger self had been told. So here it goes! 
In case you didn’t know it, Toronto is home to an insane amount of fashion talent! From designers, to fashion bloggers, models and boutiques, this is a metropolis that is buzzing with style gurus and inspirational icons. This year I had the tremendous pleasure of working with numerous talented fashionistas and above are a few of my favourite 2016 fashion photography moments. (A lot of what I shot this year is on deck for publication/debut next year, so I am unable to share those right now. But hopefully you enjoy this roundup of fashion captures!)