BRANDING

TORONTO BUSINESS WORKSHOPS: GOOSEBERRY TEA TALK #1 “CREATING A COHESIVE AND MEMORABLE BRAND”

On Saturday Gooseberry hosted its debut Tea Talk Business Coaching Event! This is a monthly program that we created to help support, encourage, educate and inspire entrepreneurs to make their dream jobs come true! More than a workshop, our Tea Talks are designed to be group coaching sessions with Gooseberry so you can really dive in to any questions you may have about your specific business, challenges or goals and come away with an action plan.

Our first topic was “How to turn your IT factor into a winning formula: Creating a cohesive and memorable brand that can be monetized” and it was such fun to explore the strategic pillars of building a brand, as well as chat with wonderful business owners about their branding journeys! Here are a few photos and a video from the day if you’re interested! (more…)


TORONTO BUSINESS COACH: HOW TO STOP YOUR CELL PHONE FROM TAKING OVER YOUR LIFE

Ah, modern day life and the cell phone. It seems like the two are completely intertwined, so much so that our phone is often the first thing we reach for when we wake up and the last thing we look at before we go to sleep. As a busy business owner being overly attached to the phone is a constant struggle – there are emails to reply to, social media comments to make, candid on-the-go photos to take and so much more!

Studies from ivy league universities around the world are discovering a direct correlation between cell phone use (read: addiction) and depression or anxiety, which is alarming to say the least. Over the past few months I’ve been actively experimenting with diminishing my cell phone time without impacting my work productivity and here’s what I’ve found. (more…)

TORONTO COMMERCIAL PHOTOGRAPHER: TASTE 2 EDITORIAL FASHION SERIES | “SUNDAE FUN DAY!”

You know what always feels great? Dreaming up a really imaginative photography concept and then making it happen! That’s exactly what Gooseberry Studios got up to a few weeks ago with some talented creatives for a brand new Fashion Editorial Series called TASTE which will be on-going this year. We cooked up a big idea, even bigger hair and a fun vintage-inspired vibe topped off with decadent desserts! Here’s the full editorial if you’re interested: (more…)

TORONTO FASHION PHOTOGRAPHER: SANTANA CANADA WINTER BOOT LOOKBOOK

It’s not everyday you have to shoot around every kind of weather imaginable, but that is exactly how creating the Santana Canada Boots Winter Lookbook shoot unfolded. We arrived at our location (three and a half hours out of the city) to a downpour of rain, which then turned into sleet, then into freezing rain, then a touch of hail and finally into a full on blizzard. The snow in these final images is real — can you believe it? Frozen fingers, lots of laughter and keeping toasty in our luxury winter footwear made for an unforgettable winter fashion photo shoot! It was like frolicking around inside a snow globe! Here is part of the final collection if you’d like to see:
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TORONTO BUSINESS WORKSHOPS: GOOSEBERRY’S TEA TALK SERIES

Close your eyes. Imagine sitting in a beautiful sun-drenched coffee shop with a piping hot beverage in hand and eight equally driven entrepreneurs. You’re sitting across from a passionate business owner who owns multiple successful brands and is there entirely to answer you questions and offer guidance custom-tailored for your journey.

It’s an afternoon of chattering about business how-tos, marketing strategies, brand building secrets and getting the whole self-employed dream to a place of stability so you can actually LIVE comfortably doing what you LOVE.

Now, open your eyes, because this isn’t just a day-dream — it’s an affordable real life Toronto business and blogging event called The Gooseberry Tea Talks, now open for registration! (more…)

TORONTO FASHION PHOTOGRAPHER: A LITTLE BIT OF MYSTERY NEVER HURT ANYONE

Fashion photography is true escapism, especially when you work with somebody who is eager and open to direction so we can transform just another streetstyle shoot into something memorably editorial. Fashion photography, much like fashion itself, should be compelling. It should be original. It should be different and drenched with attitude.

These are the things Gooseberry accomplished during this spring Toronto fashion photoshoot punctuated by tulle and buttery Italian leather pumps — and it’s going down in studio history as one of our favourites to date! How exactly did we pull it off? Ah, well, a little mystery never hurt anyone. See the full shoot after the jump! (more…)

TORONTO PET PHOTOGRAPHER: 2017 CHRISTMAS DOG PORTRAIT FUNDRAISER FOR SIT WITH ME RESCUE

Every December (for the fourth year in a row now) I pack up my portable studio set up and travel to run a Holiday Themed Dog Portrait Photobooth to raise money for the wonderful Sit With Me Rescue. This organization works tirelessly to help dogs in need from all walks of life and it is truly a pleasure to be able to give back in some small way to a cause that is near and dear to my heart. This year I opted for a festive Tiffany blue background. A bit of artificial snow on the ground and a gorgeous custom-crafted white fire hydrant by my lovely friend and assistant Sondra, and we were ready for some holly jolly fun! Here’s a little peak at some of the results if you’re interested! (more…)

TORONTO FASHION PHOTOGRAPHER: COUPLE’S PORTRAITS IN AN ICECREAM SHOP

Why do we only get our photos taken with our significant other when we get engaged or married? What about capturing all of those wonderful everyday moments that make up our actual lives with another person? I always imagine couples looking back on portraits of themselves together in their youth when they’re retired — imagine that magical feeling that you’d get! So when the lovely Jem Castor asked if her fella could tag along on a fashion shoot, I was more than happy to run with the concept! I took them to the most darling cosy icecream parlour in downtown Toronto. They split a milkshake, sipped rich espressos and cuddled up together for a truly dreamy couple’s portrait session. Take a peek here!
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TORONTO FOOD PHOTOGRAPHER: INTERVIEW WITH TRACY HOULE ABOUT FOOD, LIFE AND BUSINESS

This summer I had the tremendous pleasure of meeting a warm and bubbly Toronto nutritionist by the name of Tracy Houle. I spent a wonderful full season working closely with her to build her brand and launch her business. It was a really inspiring project filled with lots of laughter, shooting mouth-watering food (even healthy cookies that were to die for — seriously, check out her newsletter) and learning about wellness matters along the way!

While working on the behind-the-scenes brand building items and assisting with the business development, I learned so much from Tracy about food and health related to food. I just had to interview her so you guys could also get to know this amazing human and get acquainted with her fantastic food philosophy that doesn’t sacrifice taste! So without further adieu, here she is! Take it away Tracy! (more…)

TORONTO FASHION PHOTOGRAPHER: AN ILLUMINATING WHITE DRESS EDITORIAL LOOK

“Slip into something that makes you feel alive. A touch of rouge, a dab of lipstick, a gown that wraps tightly around you in every direction smothering any trace of self doubt or anxiety, at least for a time. Move as if the world were a painting, an exquisite piece of art still trapped within messy creation, its final form forever dictated by where you step and the path you choose.”

Take a peek at the rest of this moody evening Toronto fashion editorial after the link!

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TORONTO BLOGGER: WHEN IS IT THE RIGHT TIME TO REBRAND YOUR BUSINESS

You created a business. You nurtured it. You watched it grow, but then something shifts. You realize, with a pit of dread forming in your stomach, that the brand you worked so tirelessly on no longer suits you and you’re left grappling the question, “How on earth can I rebrand without losing what I’ve already built?”

Rebranding can be an intimidating process, but it can also be a healthy development for a growing business on its way to new levels of success. However, there are a few things that I would recommend keeping in mind to help make your rebrand as effective and efficient as possible. (more…)

TORONTO BRAND PHOTOGRAPHER: SETTING TRENDS WITH DIXIE OUTLET MALL

You know what’s great? Finding an excellent deal or sale when you’re in need of a little retail therapy (or just for fun!) And do you know where to find exceptional deals of beloved brands such as Levi’s, Suzy Shier, Guess, Aldo Shoes and Nine West? Dixie Outlet Mall in Mississauga! It has been such fun shooting for this mall and discovering all sorts of amazing clothes, accessories and products at killer prices — like 30%, 50% and even 70% off! If you have a moment, pay this wondrous place a visit. You won’t regret it! (more…)

TORONTO BRANDING PHOTOGRAPHER: WEDDING DRESS LOOKBOOK

There are some photography projects that are just a dream come true and being asked to create White Studio Bridal‘s wedding dress lookbook was once such dream! The requested aesthetic was soft, modern, minimalist and dreamy, which is exactly what we cooked up in the studio! It was a gorgeous afternoon of twirling, laughing, dressing in hand-crafted Canadian designed gowns and lusting over the exquisite high end fabrics. Be sure to visit the link above for the complete collection! (more…)

WELCOME TO GOOSEBERRY STUDIOS: WHY I REBRANDED MY BUSINESS

Welcome to the new and improved LLB Creative, which from now on will be known as Gooseberry Studios. Moving forward, the fresh bright and bubbly banner, Gooseberry Studios, will be home to my photography studio, my fine art print shop, my branding services and my lifestyle blog.

This rebrand may come as a surprise to you, because it came as a surprise to me. About a week ago, my websites were hacked and I lost all sorts of content which placed me in a rather pitiful position. But I made a decision… (more…)

TORONTO FASHION PHOTOGRAPHER: TORONTO STREET STYLE CHIC WORK ATTIRE

toronto fashion photographerWorking with Do Well Dress Well was an amazing experience! This fantastic professional blogger not only has an incredible sense of style, but she also offers all sorts of business savvy to help young professionals succeed in the workplace. For this shoot I wanted to create a feeling that was corporate, yet lively, authentic and at the same time a little bit dreamy. The results are colourful and joyful with a little bit of edginess. Hop on over and check out her blog now! (more…)

TORONTO DOG PHOTOGRAPHER: A DOG IS A GIRL’S BEST FRIEND

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As you may know, I adore dogs! Like really really adore them! (After all, I run an entire Instagram feed devoted entirely to dog photography!) In my opinion dogs make the world a better, more friendly place and my heart always grows two sizes when people book a photo session to celebrate their best furry friend!

This little fluffball is Austin the Yorkie — a little Instagram star in his own right! His mama brought him out for a special photoshoot to celebrate his 10th year! We truffled around in the leaves, watched joggers run by, had lots of snuggles and gobbled up tasty meatballs! I am so grateful to be able to help people celebrate their canine companions. The results are always really special moments! (more…)

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