This summer I had the tremendous pleasure of meeting a warm and bubbly Toronto nutritionist by the name of Tracy Houle. I spent a wonderful full season working closely with her to build her brand and launch her business. It was a really inspiring project filled with lots of laughter, shooting mouth-watering food (even healthy cookies that were to die for — seriously, check out her newsletter) and learning about wellness matters along the way!
While working on the behind-the-scenes brand building items and assisting with the business development, I learned so much from Tracy about food and health related to food. I just had to interview her so you guys could also get to know this amazing human and get acquainted with her fantastic food philosophy that doesn’t sacrifice taste! So without further adieu, here she is! Take it away Tracy! (more…)
This past spring I had the tremendous pleasure of working with the lovely Erica Fox on a fashionable branding project. For our first shoot, we set about capturing creative corporate looks out and about in the city that are suitable for the office, yet bursting with unique personality. We focused on a modern, bold and bright aesthetic and here are some of the results.
You created a business. You nurtured it. You watched it grow, but then something shifts. You realize, with a pit of dread forming in your stomach, that the brand you worked so tirelessly on no longer suits you and you’re left grappling the question, “How on earth can I rebrand without losing what I’ve already built?”
Rebranding can be an intimidating process, but it can also be a healthy development for a growing business on its way to new levels of success. However, there are a few things that I would recommend keeping in mind to help make your rebrand as effective and efficient as possible. (more…)
You know what’s great? Finding an excellent deal or sale when you’re in need of a little retail therapy (or just for fun!) And do you know where to find exceptional deals of beloved brands such as Levi’s, Suzy Shier, Guess, Aldo Shoes and Nine West? Dixie Outlet Mall in Mississauga! It has been such fun shooting for this mall and discovering all sorts of amazing clothes, accessories and products at killer prices — like 30%, 50% and even 70% off! If you have a moment, pay this wondrous place a visit. You won’t regret it! (more…)
There are some photography projects that are just a dream come true and being asked to create White Studio Bridal‘s wedding dress lookbook was once such dream! The requested aesthetic was soft, modern, minimalist and dreamy, which is exactly what we cooked up in the studio! It was a gorgeous afternoon of twirling, laughing, dressing in hand-crafted Canadian designed gowns and lusting over the exquisite high end fabrics. Be sure to visit the link above for the complete collection! (more…)
Welcome to the new and improved LLB Creative, which from now on will be known as Gooseberry Studios. Moving forward, the fresh bright and bubbly banner, Gooseberry Studios, will be home to my photography studio, my fine art print shop, my branding services and my lifestyle blog.
This rebrand may come as a surprise to you, because it came as a surprise to me. About a week ago, my websites were hacked and I lost all sorts of content which placed me in a rather pitiful position. But I made a decision… (more…)
If you’re a small business owner with an online presence, you have exactly 3.2 seconds to capture a potential client’s attention with your website or social media channels. If your photography isn’t compelling, you can bet your bottom dollar that that person will be clicking away to other sites (after all, wouldn’t you?) (more…)
Working with Do Well Dress Well was an amazing experience! This fantastic professional blogger not only has an incredible sense of style, but she also offers all sorts of business savvy to help young professionals succeed in the workplace. For this shoot I wanted to create a feeling that was corporate, yet lively, authentic and at the same time a little bit dreamy. The results are colourful and joyful with a little bit of edginess. Hop on over and check out her blog now! (more…)
As you may know, I adore dogs! Like really really adore them! (After all, I run an entire Instagram feed devoted entirely to dog photography!) In my opinion dogs make the world a better, more friendly place and my heart always grows two sizes when people book a photo session to celebrate their best furry friend!
This little fluffball is Austin the Yorkie — a little Instagram star in his own right! His mama brought him out for a special photoshoot to celebrate his 10th year! We truffled around in the leaves, watched joggers run by, had lots of snuggles and gobbled up tasty meatballs! I am so grateful to be able to help people celebrate their canine companions. The results are always really special moments! (more…)
You know what I really love? When people infuse bright and vibrant colour into their day-to-day wardrobe and this lovely lady’s outfit choice for her professional headshot session rocked my world! Vivacious, lively and bold — we grabbed a coffee and then got to work capturing some relaxed and authentic headshots to spruce up her online portfolio and resume! Now if you’ll excuse me, I must zip out and find something orange to wear today! (more…)
This year I had the incredible opportunity to sponsor Blog Podium 2016 in Toronto as the official event photographer. Capturing the inspiring energy that was generated by a room filled with influencers, key note speakers and creative professionals was something akin to a dream assignment. The day was filled with laughter, fascinating insights into the blogging world, speed networking opportunities, flowers and workshops!
Perhaps one of my favourite moments from the day was stumbling upon The Tiffany Pratt discovering a stack of her freshly published book for the first time — it was a special moment to be sure! Although the day itself was rainy outside, the atmosphere inside St. James Cathedral Centre was intoxicating and one that I will remember for a long time to come.
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On Sunday I spent a wonderful few hours with an amazing up-and-coming fashion blogger who has such a beautiful sense of empowered style! I cannot wait to share more from this collaboration with you, but for now it is top secret! Stay tuned for more! (Also, as a side note, how fantastic is this floral crown?)
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FASHION PHOTOGRAPHY PROJECT TODAY!
Helping small businesses, up-and-coming brands and bloggers alike bring their creative visions to life is always such an incredible experience. A picture is quite literally worth a thousand words, so creating custom visual branding strategies to emotionally engage with an audience, attract new clients and standout in the marketplace is absolutely one of my favourite things to do! From detailed storyboarding, styling conception to actual execution, putting together a shoot for creative professionals is a blast! This Toronto fashion photography project was amazing!
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Spring is in the air which means spring fashion is literally popping up all over the city! Creating a compelling fashion photography shoot is always such a joy! I love it all! The storyboarding and planning, the model coaching, the playing around and of course the final results! Here’s just a little something captured in Yorkville. Who knew denim and a colourful heel could look so good?
BOOK YOUR FASHION PHOTOGRAPHY PROJECT TODAY!